News

-- Women Presidents Organization disseminates PROA and José Antonio Zarzalejos' report on communications

The international organisation Women Presidents Organisation (WPO) reported on the presentation of the report The new business communication and marketing in times of post-pandemic, economic crisis and warby José Antonio Zarzalejos in collaboration with PROA. Likewise, through its global newsletter aimed at women business leaders, WPO publicised the creation of PROA's new Health, Pharma and Medical Technology area, which was announced at the same event by the agency's managing partners, Lucía Casanueva and Valvanuz Serna. All this, within the framework of the inauguration of the new headquarters PROA in Madrid, located at Calle Montalbán 3, in an event that brought together almost a hundred businessmen and senior executives.

WPO brings together more than 2,000 women entrepreneurs at the helm of major businesses around the world. Lucía Casanueva is part of the Spain Chapter of the organisation.

 

Diálogo de Actualidad: "Authentic female leadership".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, held on 14 March a new edition of its Current Affairs Dialogues with the participation of Lourdes Garzón, director of the magazine MujerHoy and WomenNOW. Image gallery of the Dialogue...

Woman Forward" award winners, supported by Proa Comunicación, talk about equality

Last October, the Woman Forward Foundation, chaired by Miriam Izquierdo, presented its Woman Forward Awards for "Corporate Governance and Gender Diversity". One of the awards, which recognised the career of the sportswoman Theresa Zabell, was presented by Lucía Casanueva, managing partner of Proa Comunicación. The event, in...

-- Activa Global Flexible SICAV entrusts PROA to manage its communication strategy

Activa Global Flexible SICAV, a collective investment institution registered with the Comisión Nacional del Mercado de Valores, has chosen PROA for the provision of specialised financial communication services, with the aim of strengthening its positioning in the Spanish market, in the segment of institutional investors, UHNWI and HNWI.....

-- Óscar Veloso joins communications consultancy PROA as a director

PROA, a communications and reputation management consultancy, announces the expansion of its team with the incorporation of Óscar Veloso as account director. PROA continues to grow with senior professionals to offer a differentiated consultancy service to its clients. Óscar Veloso specialises in corporate communications and reputation management.

Fidentiis Gestión entrusts Proa Comunicación to develop its communication strategy

The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación with the development of its communication strategy in Spain, with the aim of reinforcing its differential positioning as an asset manager specialising in active and flexible management, which achieves attractive and sustained returns over the long term, based on a style...

The Alicia Koplowitz Foundation presents its 14th Scientific Conference at the headquarters of Proa Comunicación

On Wednesday 10th July, the headquarters of Proa Comunicación hosted the press conference in which the Alicia Koplowitz Foundation presented its 14th Scientific Conference, which this year will be held on 24th and 25th October in the Castellana 33 Auditorium of the Mutua Madrileña. María Concepción...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.