News

-- Women Presidents Organization disseminates PROA and José Antonio Zarzalejos' report on communications

The international organisation Women Presidents Organisation (WPO) reported on the presentation of the report The new business communication and marketing in times of post-pandemic, economic crisis and warby José Antonio Zarzalejos in collaboration with PROA. Likewise, through its global newsletter aimed at women business leaders, WPO publicised the creation of PROA's new Health, Pharma and Medical Technology area, which was announced at the same event by the agency's managing partners, Lucía Casanueva and Valvanuz Serna. All this, within the framework of the inauguration of the new headquarters PROA in Madrid, located at Calle Montalbán 3, in an event that brought together almost a hundred businessmen and senior executives.

WPO brings together more than 2,000 women entrepreneurs at the helm of major businesses around the world. Lucía Casanueva is part of the Spain Chapter of the organisation.

-- The Palacios Institute for Women's Health and Medicine chooses PROA to execute its communication strategy

The Palacios Institute, a private centre of reference specialising in women's health and medicine, has placed its trust in PROA for the management and development of its communication strategy. Founded 30 years ago, the Palacios Institute is directed by Dr. Santiago Palacios, who is also president of PROA's...

Condé Nast chooses PROA Comunicación to develop its communications strategy in Spain

Ediciones Condé Nast, one of the most important multimedia publishing groups in the world, has chosen PROA Comunicación to develop its communication strategy in Spain. Present in 29 countries on five continents, Condé Nast has the most prestigious titles in Spain: Vogue, Glamour, GQ, CN Traveler, AD...

Collaboration agreement between the Luca de Tena Foundation and Proa Comunicación

The Luca de Tena Foundation and Proa Comunicación have signed an agreement whereby the agency will support the former in its communication strategy. The agreement was signed by José María Suárez de Lezo, director of the Foundation's Journalism Laboratory, and Lucía Casanueva and Valvanuz Serna, partners of Proa Comunicación...

Lucía Casanueva offers guidelines on how to manage a crisis at the Agers Forum

Lucía Casanueva, founding partner of Proa Comunicación, recently participated as a speaker at the Agers Forum (Spanish Association of Risk and Insurance Management) on "Crisis Management: guidelines for urgent action", in which different experts analysed a case of an international incident with significant damage and environmental implications, proposing the most appropriate solutions for...

Proa Comunicación joins the APD

Proa Comunicación has become a full member of the Asociación para el Progreso de la Dirección (APD), an association whose main objective is to promote the exchange of ideas, knowledge and experiences among business executives in Spain. Away from any political approach to anything that represents...

Alicia Richart: "Europe should lead the development of AI instead of regulating it".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of Alicia Richart, Managing Director of Afiniti for Spain and Portugal. Artificial intelligence presents a new...

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-- Women Presidents Organization disseminates PROA and José Antonio Zarzalejos' report on communications

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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