News

Leo XIV: disarming words

Today marks the first anniversary of Leo XIV's election as head of the Catholic Church. A few days before the first anniversary of his pontificate, the Pope imposes a sober communicative style that invites to a “disarmed and disarming peace” in the face of the polarising noise that takes control of our lives. Leo XIV has not needed spectacular gestures to mark an epochal change. It has done so with words. Or, rather, with the way he chooses, moderates and directs them. In contrast to the torrential and often improvised communication of his predecessor, Pope Francis, the new pontiff has opted for strategic restraint. His speeches are shorter, his interventions are more prepared and his tone, deliberately institutional and diplomatic, does not seek the easy headline. 

Read the full article here:

Ángela Jordana -- Keys to a very "special" Christmas

By now, no one doubts that the coming Christmas season is going to be very "special". Meetings with a reduced number of people, distance, masks, curfew... If these holidays usually generate a certain amount of stress, due to the accumulation of events, the things to do... this year they will be even more stressful....

Hismael Doval gives a workshop on innovation at the headquarters of Proa Comunicación

Hismael Doval, Innovation Manager of Deloitte, has given a workshop on its specialty to Proa Comunicación employees at the agency's headquarters. "The workshop was held at the beginning of his speech, in which he said: "Innovate is to implement a creative idea with the purpose of creating value for customers. Through a video and questions that...

AIG chooses Proa Comunicación to develop its communication strategy

AIG has selected Proa Comunicación to develop its communications strategy in Spain. AIG Europe Limited, Sucursal España, is a member company of AIG, one of the world's leading insurance and financial services companies, serving millions of commercial, institutional and individual clients in more than 80 countries....

Political communication in times of incommunication

Information, over-information, but above all disinformation are inexhaustible sources of sudden and uncritical reflections. Moreover, in a time of physical confinement, where disruption is not only social and economic, but also sentimental, opinions flow with the speed of a single thought and with the speed of a...

Comments in the media about our brains

"A team of researchers at Korea's Pohang University of Science and Technology has created organic nanowires that simulate the workings of biological synapses - the highways of our brains. The merit of the breakthrough is that they consume about the same amount of energy as our own, about 1.23 femtojoules.....

The Alicia Koplowitz Foundation awards five short research stay grants

The Alicia Koplowitz Foundation has awarded five grants for short specialisation and research stays in Psychiatry, Psychology or Child and Adolescent Neurosciences and Neuropaediatrics in its 2018 call for applications. The scholarship holders will specialise for between six and twelve months at universities and hospitals in the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.