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The adviser and his reputation

In the economy of intangibles, reputation is no longer a soft commodity: in Spain for 44% of directors of listed and unlisted companies, reputation is equally or more important than traditional financial criteria.. A good reputation of the board acts as a reverse risk premium: it reduces the cost of capital, facilitates access to financing on better terms and increases the valuation of the company (both in listed and unlisted companies in processes of sale, succession or entry of investors).

Different studies and surveys by KPMG and Corporate Excellence, The report, among others, shows that board reputation directly influences the perceptions of investors, analysts, customers, regulators and employees.

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Source: El Economista

BCG Report -- 65% of Spanish freelancers believe that the health emergency will bring them more projects

Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their sectors in both the short and long term. This confidence has its origin, among other reasons, in the increase of projects related to digital transformation,...

Carmen Gómez Menor: "Communication is part of the business and permeates everything".

Communication and Branding expert Carmen Gómez Menor defended that "communication is part of the business and permeates everything" during her participation on Wednesday 18 December in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she...

Bárbara Yuste, Digital Communication Director of Proa Comunicación, recognized among 100 Women with Communicative Talent

Bárbara Yuste, director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm's Communication Perspectives, a reference publication in the sector, which throughout its ten years of existence has...

Video Summary of Proa's Observatory with Olga Cuenca

"The secret to success is hard work, continuous learning and collaborating with others, not blocking yourself off, but sharing points of view," Olga Cuenca summarizes. The doctor, founder and former president of Llorente y Cuenca, artist (who goes by the pseudonym Ty Trias) and advisor in various businesses spoke at...

What do Corporate Banking Customers Want?

What are the current needs of corporate banking customers? To this day, they still demand managers whom they can fully trust, along with products and services for their financing and transactional needs. Now, however, they desire even more. They want the relationship with their bank to be simpler and more...

The elections, part one

Our brains are not built for us, they come from a series of conserved adaptive successes, modules, parts, systems that come from way back in evolution, which explains why we are the way we are. What's more, the structure of our brain is common to all animals that have vertebrates.....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The adviser and his reputation

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More conversations, more ideas, more PROA.
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