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The adviser and his reputation

In the economy of intangibles, reputation is no longer a soft commodity: in Spain for 44% of directors of listed and unlisted companies, reputation is equally or more important than traditional financial criteria.. A good reputation of the board acts as a reverse risk premium: it reduces the cost of capital, facilitates access to financing on better terms and increases the valuation of the company (both in listed and unlisted companies in processes of sale, succession or entry of investors).

Different studies and surveys by KPMG and Corporate Excellence, The report, among others, shows that board reputation directly influences the perceptions of investors, analysts, customers, regulators and employees.

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Source: El Economista

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in an ABC article

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, has contributed to an ABC article on Marlboro's sponsorship of the Italian Formula 1 team Ferrari. Pablo, who managed Santander's sponsorship of Ferrari during the Alonso era, argues that "the sponsorship strategy...

Juan María Nin: "Europe must stay united if it wants to remain relevant".

The President of the Círculo de Empresarios has analysed, during the first session 2025 of PROA Comunicación's Current Affairs Dialogues, the main challenges that Europe and Spain must face in order to regain global prominence. The President of the Círculo de Empresarios, Juan María Nin, gave...

ABC echoes the Proa Observatory of Communication

The newspaper of national circulation ABC, has published a review on the Observatory Proa of the Communication, celebrated the past Thursday and that had like speaker to Carlos Espinosa of the Monteros, High Commissioner of the Government for the Spain Brand, who exhibited the talk 'Spain today: how they see...

Lucía Casanueva -- Towards a new model of leadership

Lucía Casanueva, managing partner of PROA, writes an article for El Economista on real equality between men and women. For her, this development will boost growth and the ultimate goal must be to achieve equal opportunities based on differences and, in this way, to achieve the necessary balance...

David J. Anderson School of Management entrusts Proa Comunicación with the development of its communication strategy in Spain.

The David J. Anderson School of Management, with headquarters in Seattle (United States), has entrusted Proa Comunicación to develop its communication strategy in Spain and position itself as a school of reference in the field of organisational improvement and leadership development. David J. Anderson...

The crisis spokesperson: 10 hits (I)

Crisis management in communication cannot be understood without the figure of the spokesperson. In previous posts it has been mentioned that the company must have a specific committee to coordinate all actions. Although the committee should include senior management and the people responsible for...

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The adviser and his reputation

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More conversations, more ideas, more PROA.
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