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The adviser and his reputation

In the economy of intangibles, reputation is no longer a soft commodity: in Spain for 44% of directors of listed and unlisted companies, reputation is equally or more important than traditional financial criteria.. A good reputation of the board acts as a reverse risk premium: it reduces the cost of capital, facilitates access to financing on better terms and increases the valuation of the company (both in listed and unlisted companies in processes of sale, succession or entry of investors).

Different studies and surveys by KPMG and Corporate Excellence, The report, among others, shows that board reputation directly influences the perceptions of investors, analysts, customers, regulators and employees.

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Source: El Economista

"Gold is a form of money that may even deserve to be called the last means of payment".

The chief economist of Degussa, Thorsten Polleit, points out that low interest rates, high debt, political instability and "the safety net of central banks" are the main dangers of the European economy Low interest rates, high debt, political instability, "without forgetting the safety net of central banks", are the main...

Lucía Casanueva offers guidelines on how to manage a crisis at the Agers Forum

Lucía Casanueva, founding partner of Proa Comunicación, recently participated as a speaker at the Agers Forum (Spanish Association of Risk and Insurance Management) on "Crisis Management: guidelines for urgent action", in which different experts analysed a case of an international incident with significant damage and environmental implications, proposing the most appropriate solutions for...

Mercedes Asorey -- We are all judges

In this article published in Dircomfidencial, PROA's Director of Litigation Communications, Mercedes Asorey, reflects on the strategy that should accompany legal proceedings, from storytelling to negotiation, including reputation management. We all have a judge inside us. We often become those "judges"...

Real IS AG has Selected Proa Comunicación to Organize its First Presentation in Spain

German real estate asset manager Real IS AG, one of the largest in the world, specializing in real estate investments in European markets for institutional clients, has chosen Proa Comunicación to organize what will be the event to present its brand and business model in Spain. The meeting, which will...

Is it Possible to Lead Without Lies?

These days, plastic has invaded everything in such a way that a few brave - with a lot of suffering, so it is said - presume to live without plastic. They appear on television reports working like fools not to use a single plastic wrap throughout the day. You have...

-- COEM exceeds the number of patients seen in Cameroon in 2019 up to November

The Association of Orthopaedic Surgeons of Spain for the World (COEM) has exceeded in the first 11 months of this year the number of patients treated during the whole of 2019, the last year before the COVID-19 pandemic, at its centre of activity, located at the Notre Dame Hospital in...

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The adviser and his reputation

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More conversations, more ideas, more PROA.
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