Bárbara Yuste, director of the Area of Communication of Proa Comunicaciónhas been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm Communication Perspectivesa reference publication in the sector, which throughout its ten years of existence has counted on the participation of leading women communicators from different fields, among other reasons because, as highlighted on the Perspectives website, "in the world of communication, we women are the majority".
Bárbara Yuste, Communication Director of Proa Comunicación, has been chosen among one of the 100 communication professionals with talent to communicate on the tenth anniversary of the Wellcomm Perspectives of Communication, a publication of reference in the sector which throughout its ten years of existence has had the participation of notable communicators from different areas, among other reasons because, as highlighted in the Perspectives website, "in the world of communication women are the majority".
This is according to the Gerdercom study conducted by the Association of Directors of Communication (Dircom), presented in December 2018 which states that the communication sector in Spain is characterized by a majority presence of women (56% compared to 44% of men) , although the glass ceiling remains (only 56% occupy managerial positions) and the salary gap (almost 12% of women executives earn less than their male counterparts). At any rate, the editions of Wellcomm Perspectives have always been marked with balanced participation between women and men.
The senior consultant of Proa Comunicación participated previously in the 2012 edition of the Wellcomm Perspectives of Communication with an article on "The Power of Social Networks in the University Sphere". (access to the complete document).