News

Defence as a country brand

Spain now has an opportunity it must not miss.

Defence in Spain has occupied a political and institutional space that is often uncomfortable, often reactive and frequently reduced to budgetary talk. This framework is no longer valid. Europe has entered a new phase, and with it changes the place that defence is called to occupy in the public, business and industrial agenda of our country.

We are facing a deeper transformation not just an increase in spending. Europe needs to reinforce capabilities, accelerate its readiness, reduce dependencies, gain strategic autonomy and strengthen its industrial and technological base. Defence has become an economic, industrial and innovation policy.

Read the full article here:

Source: Vozpópuli

Julia Montoro, director of PROA, participates in the II Women's Leadership Forum of El Economista

Julia Montoro, director of PROA Comunicación, participated as one of the speakers at the II Women's Leadership Forum organised by the newspaper El Economista. In her speech she pointed out that "the inclusion of women and the management of diversity are the Achilles heel of Spanish business culture. It is...

Dick Cheney, the ultimate shadow politician

A few days ago, at the presentation of the preview of El vicio del poder in Spain, organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, summed up the relationship between the all-powerful Vice President Dick Cheney and the press as follows: "Cheney decided to elude the...

Veronica Pascual -- "When uncertainty is greater, communication is more important".

Veronica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living....

Great success of the Madrid VAT Forum 2021, managed by PROA

Spanish VAT Services Asesores entrusted PROA with the communication management of the Madrid VAT Forum for the third consecutive year in 2021. The first digital edition of the only VAT congress held in Spain was a great success, as it was attended by an even greater number of participants...

Santiago Fernández-Gubieda -- Milton Friedman and the reputational value of companies

The generation of economic profit is not at odds with the generation of social, ethical and environmental value for companies Last Sunday, 13 September, was the 50th anniversary of Milton Friedman's famous article in The New York Times, which stated that "the only way to generate economic profit is to generate social, ethical and...

PROA analysis: the debate under examination

The coronavirus and two very different political blocs (left / right) yesterday starred in the debate of the candidates for the Presidency of the Community of Madrid. The discussion focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Defence as a country brand

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.