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Defence as a country brand

Spain now has an opportunity it must not miss.

Defence in Spain has occupied a political and institutional space that is often uncomfortable, often reactive and frequently reduced to budgetary talk. This framework is no longer valid. Europe has entered a new phase, and with it changes the place that defence is called to occupy in the public, business and industrial agenda of our country.

We are facing a deeper transformation not just an increase in spending. Europe needs to reinforce capabilities, accelerate its readiness, reduce dependencies, gain strategic autonomy and strengthen its industrial and technological base. Defence has become an economic, industrial and innovation policy.

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Source: Vozpópuli

Juan Antonio Samaranch: "The Olympic Games generate 5.7 billion euros in revenue".

The headquarters of the Col-legi d'Economistes de Catalunya (CEC) in Barcelona hosted last Thursday 13 July the conference "Challenges of Olympism in the 20th century" by the vice-president of the International Olympic Committee (IOC) Juan Antonio Samaranch, coinciding with the 25th anniversary of the Barcelona'92 Olympic Games.

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PROA Comunicación increases revenues by 36% in 2025 and consolidates the foundations for a new phase of growth and diversification.

The consultancy firm forecasts annual revenue growth of 25%-30% until 2028, which will double its turnover in three years. Thanks to a loyal portfolio of clients, the work developed during 2025 and the increased influence PROA Comunicación has in the public debate, the company will be able to...

Spain, Better Positioned than Other Countries in the Face of the Imminent Economic Slowdown

The Spanish economy is weathering the onslaught of global slowdown better than expected. This is one of economist Emilio Ontiveros's presentation at a recent event on Independent Management held in Madrid. Ontiveros is also the president of Analistas Financieros Internacionales (AFI). Global Uncertainty Ontiveros began by alluding to the latest...

Mercedes Asorey, Head of Litigation Communications, PROA

Mercedes Asorey will be the new head of PROA's Litigation Communications Department. With more than 20 years of specialisation in legal communication and marketing, Mercedes has extensive experience in legal information and has been director of communication in relevant law firms. Her knowledge of the legal aspects...

National Security in COVID-19

The objective of security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve this, such as property, health, food, communications, etc. To do this, the vulnerabilities of the system to be secured must be determined. This is how the risks can be evaluated and, once these have been assessed, the...

Ortega Smith : "Equality today is a mere declaration of principles".

"Equality today is a mere declaration of principles," proclaimed Javier Ortega Smith, Secretary General of VOX, in the first observatory of the year celebrating the tenth anniversary of Proa Comunicación under the slogan 'Defending Spain in the courts', held on Monday at the Club Financiero Génova. This strong affirmation was...

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Defence as a country brand

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