News

Defence as a country brand

Spain now has an opportunity it must not miss.

Defence in Spain has occupied a political and institutional space that is often uncomfortable, often reactive and frequently reduced to budgetary talk. This framework is no longer valid. Europe has entered a new phase, and with it changes the place that defence is called to occupy in the public, business and industrial agenda of our country.

We are facing a deeper transformation not just an increase in spending. Europe needs to reinforce capabilities, accelerate its readiness, reduce dependencies, gain strategic autonomy and strengthen its industrial and technological base. Defence has become an economic, industrial and innovation policy.

Read the full article here:

Source: Vozpópuli

Coronavirus, a volatility factor for a market with many opportunities and some risks for the investor

The experts at Trea Asset Management, an independent asset manager specialising in management mandates for financial institutions, recently explained at a conference in Madrid their view of the economy, and the recommended positioning for investors, with a particular focus on Spanish and European equities. Coronavirus: a brake on production The...

Carlos Salas -- "Businesses face the challenge of communicating in the age of distractions".

María González, consultant at PROA Comunicación interviewed Carlos Salas, the firm's Training Director, who has given communication courses to executives from Accenture, KPMG, Repsol, Indra, Gas Natural, Allianz, Google, Baxter, Greenpeace, L'Oréal, Guardia Civil, Telefónica, McKinsey, CNMV, SAS, Hogan Lovells, Mutua Madrileña, Cepsa, Grupo Santander,...

Proa Comunicación produces a video on the grape harvest for Marqués del Atrio

In order to show what a grape harvest day is like and how the grapes are transported to the winery, Bodegas Marqués del Atrio has commissioned Proa Comunicación to script and produce a video, where you can see the activity that takes place around a grape harvest day.

Figaredo says it is “difficult” to reach a legislative pact with a PP that “is disavowing its own programme”.”

PROA Comunicación has organised a new edition of its Current Affairs Dialogues, bringing together businessmen with José María Figaredo, spokesperson for Economy, Energy and Deregulation of VOX in the Congress of Deputies, to analyse the economic situation in Spain. Political stability and the evolution of the Spanish economy...

Why do doctors prescribe physical exercise? The science behind the most effective, accessible and universal “medicine”

By Dr. José Antonio R. Piedrabuena Physical exercise is probably the most comprehensive and cross-cutting intervention for improving human health. Its impact ranges from cancer prevention to reducing cognitive decline. Today we know that movement not only strengthens muscles: it transforms the entire body into a...

Pedro Vidal-Aragón -- "It is necessary to invest in management".

Pedro Vidal-Aragón, founding partner of Quercus Ventures, details in this new PROA video how Quercus Ventures can help Spanish SMEs and what is its differential value. In addition, he explains why it is necessary to invest in management and, finally, he sets out his recommendations for Spanish SMEs to face...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Defence as a country brand

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.