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Defence as a country brand

Spain now has an opportunity it must not miss.

Defence in Spain has occupied a political and institutional space that is often uncomfortable, often reactive and frequently reduced to budgetary talk. This framework is no longer valid. Europe has entered a new phase, and with it changes the place that defence is called to occupy in the public, business and industrial agenda of our country.

We are facing a deeper transformation not just an increase in spending. Europe needs to reinforce capabilities, accelerate its readiness, reduce dependencies, gain strategic autonomy and strengthen its industrial and technological base. Defence has become an economic, industrial and innovation policy.

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Source: Vozpópuli

Condé Nast chooses PROA Comunicación to develop its communication strategy in Spain

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Are you fascinated by the leadership of Game of Thrones?

Tell me no more. As a woman, as a coach, and as a lifelong student of leadership, I am baffled by this collective fascination with such a violent series. Beyond the enormous investment in historical sets, elaborate aesthetics, original plots and - let's not be innocent - intensive and extensive sexual content, its...

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Defence as a country brand

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