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The most beautiful caress

Last week I had to give a talk to a group of executives from the water sector on communication and the future of journalism. Far from the audience being bored, I was positively surprised by the interest in topics such as disinformation, infoxication, the use and abuse of social networks and the understanding that nowadays being well-informed is the most important issue in the water sector. is a complex task that requires enormous determination and effort. by the individual who wants to understand something of what is going on in the world.

After analysing the media landscape and the challenges we face in communicating well, we came to the conclusion I would like to share with you: «Paying attention is today's greatest superpower».».Why? Because very few people are able to do so. With the emergence of the smartphones and AI in our daily lives, you no longer need to be talented; all you need to do is work with real attention for a few hours a day. Whoever achieves this will be well above average.

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Source: 20minutos

Proa Comunicación collaborates with Hands 2017

Proa Comunicación will participate one more year in the charity auction Hands 17, of the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will be held on 12 December in Madrid (Casa Club C/Pinar 17) and the entire proceeds will go to the Emalaikat...

Informed and calm employees, the weapon to combat the coronavirus

The coronavirus, a disease that only a few days ago we saw as something distant and affecting others, has hit home and is here, it seems, to stay. For any company, regardless of size and activity, trying to plan around the new virus is a challenge...

A Checkmate to King Steven Spielberg

That every communication campaign has to be sustained over time proves something. The peculiarities of each sector or company determine a specific strategy and, however, the common denominator of communication is time and dedication, in addition to of course, professionalism. In a world focused on results, communication and reputation advocate...

Communication and business growth

Carlos Mira, president of the Cre100do Foundation, explains what the foundation's activity is, what characteristics are shared by the companies it is aimed at, and details to what extent a company's communication and branding can be important for the international expansion of companies, putting the focus on the...

And the most read is...

I don't know if you notice it, I'm sure many of you do. I'm sure many of you do. I do it frequently. I am referring to the most read in the digital editions of the media. Yes, that little box that shows which news items are the most read by Internet users. And the...

Paz Martin -- "Whenever there's a crisis, women's rights slow down".

Paz Martín, president of BPW Madrid, analyses in this interview with PROA Comunicación the position of women in the business world. She admits that "the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in 1930 are still very much in...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The most beautiful caress

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.