News

Brave New World

We live at a time in history when change is moving faster than our brains can process. AI is beginning to control everything: politics, the economy and our daily lives to unsuspected limits. Based on an algorithm, a medical treatment, a job search, who gets a loan and, if I may say so, the ideal marriage partner are decided. In the hectic pace of our daily lives, the boundary between public and private has become blurred, porous, and we do not know exactly where to draw the line.

What are the effects of this frenetic pace? One of them is adverse, and that is that our ability to appreciate anything in a lasting way seems to diminish. We become impatient at the slightest frustration and demand more and more guarantees. We lose patience and in this we lose ourselves because continuity and patience are essential conditions for connection and thought. But there are also positive effects. Under the name of «frugalism» a growing group of citizens is rebelling. This new way of life is attracting more and more followers: the happiness of having less.

Read the full article here:

-- PROA appoints Juan Ramón Corpas as account manager

PROA reinforces its team with a multidisciplinary profile with the aim of providing service and attracting clients who work in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas has a degree in Journalism and Philosophy from...

Cristina García Alonso -- Best to remember Santa Barbara before it thunders

The well-known saying 'We only remember Santa Barbara when it thunders' could be fully applicable to the relationship between companies and communication. It is not uncommon to hear some managers say: "We don't need communication, because we are doing so well" ... Until the results stop going so well....

The secret keys to branding

Branding? Brand image? Relevance? A self-respecting brand needs to be more than just a logo, colours, an easy-to-remember sounding name, an attractive and memorable slogan, etc. In order for a brand not to remain so simple - and therefore so weak - it needs to...

Luis de Vega, ABC journalist: "We have not known how to recycle or adapt to the new forms of communication".

The fifth edition of the "Observatorio Proa de la Comunicación" was held on Monday 12 November. On this occasion, the guest speaker was Luis de Vega, former correspondent of the ABC newspaper in the Maghreb, special envoy to many international conflicts, with special emphasis on those occurring on the African continent, and...

Fidentiis Gestión SGIIC

Financial communication
TO POSITION THE BRAND AS A HIGH-QUALITY CONSISTENT, INDEPENDENT AND ACTIVE FUND MANAGER...

-- "The Infanta Cristina was unfairly sentenced to the dock and no one has apologised to her".

The criminal lawyer Pau Molins, who defended the Infanta Cristina in the trial of the Noos case, has stated that she "was unfairly seated in the dock" and "no one has apologised" after her acquittal. Molins made this statement at the second edition of the Observatory 'La pena...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.