News

Brave New World

We live at a time in history when change is moving faster than our brains can process. AI is beginning to control everything: politics, the economy and our daily lives to unsuspected limits. Based on an algorithm, a medical treatment, a job search, who gets a loan and, if I may say so, the ideal marriage partner are decided. In the hectic pace of our daily lives, the boundary between public and private has become blurred, porous, and we do not know exactly where to draw the line.

What are the effects of this frenetic pace? One of them is adverse, and that is that our ability to appreciate anything in a lasting way seems to diminish. We become impatient at the slightest frustration and demand more and more guarantees. We lose patience and in this we lose ourselves because continuity and patience are essential conditions for connection and thought. But there are also positive effects. Under the name of «frugalism» a growing group of citizens is rebelling. This new way of life is attracting more and more followers: the happiness of having less.

Read the full article here:

Source: 20minutos

Olaf Holm -- The Triangle of Well-Being, Integration and Mental Health

The Triangle of Well-being is made up of three vertices consisting of the mind, interpersonal relationships and the brain. The harmony of integration is present to us, revealed as empathic relationships, a coherent mind and an integrated brain. The brain is the mechanism of the flow of energy...

Lucía Casanueva -- Towards a new model of leadership

Lucía Casanueva, managing partner of PROA, writes an article for El Economista on real equality between men and women. For her, this development will boost growth and the ultimate goal must be to achieve equal opportunities based on differences and, in this way, to achieve the necessary balance...

PROA Comunicación takes part in the debate on disinformation at the Ateneo de Madrid

Luis Barreda, account director at PROA Comunicación and member of the Advisory Board of the Fundación Comunicando Futuro, was in charge of moderating the second round table of the conference on disinformation held at the Ateneo de Madrid, as part of the series of meetings organised by the foundation itself and...

Communication and customer experience

The emergence of customer relationship trends in recent years is mainly due to the rapid evolution of the market. The emergence of new business models and new ways of marketing them has changed not only the employment and professional landscape, but also the way in which the business...

The economic and social consequences of the pandemic: facing a calculable recession (I)

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, sets out his vision of the effects of the coronavirus on world economies, in a series of three articles which we summarise below for the Blog de...

Do we know all the financial digitalization variables?

The financial digitalization concept refers to the complexity of the subject, on the one hand, digitalization, a technical concept, on the other hand, financial, a very important business sector in Spain. In Physics there are many analog and digital processes, in mechanics, electronics...they indicate continuous (analog) or discontinuous (digital) processes,...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Brave New World

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.