News

Brave New World

We live at a time in history when change is moving faster than our brains can process. AI is beginning to control everything: politics, the economy and our daily lives to unsuspected limits. Based on an algorithm, a medical treatment, a job search, who gets a loan and, if I may say so, the ideal marriage partner are decided. In the hectic pace of our daily lives, the boundary between public and private has become blurred, porous, and we do not know exactly where to draw the line.

What are the effects of this frenetic pace? One of them is adverse, and that is that our ability to appreciate anything in a lasting way seems to diminish. We become impatient at the slightest frustration and demand more and more guarantees. We lose patience and in this we lose ourselves because continuity and patience are essential conditions for connection and thought. But there are also positive effects. Under the name of «frugalism» a growing group of citizens is rebelling. This new way of life is attracting more and more followers: the happiness of having less.

Read the full article here:

Spain's reconstruction, with Ana Pastor

Ana Pastor, vice president of the Congress of Deputies and spokesperson for the PP in the Commission for Reconstruction, inaugurated the first post-COVID PROA Observatory on Thursday, July 23, with a talk on the activity and results of the aforementioned commission, whose documents were submitted to a vote the day...

Borja Milans del Bosch: "A good leader works on the basis of honesty and honesty".

Borja Milans del Bosch y de Oliva, a great connoisseur of the world of training, business and coaching, is an executive and team coach. After graduating in marketing in the United States in Madrid, he followed the path of business consultancy and is known for his energy and...

The gap between technicians and business

Hector creates scripts to provision resources in the cloud for the pharmaceutical company he works for. Asked about the business, he replies: I'm not interested. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of the columns...

Proa Comunicación collaborates with the XIV Edition of the Hands Charity Auction

Proa Comunicación will participate once again in the Hands 2018 charity auction of the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will take place on 4 December in Madrid (Casa Club C/Pinar 17) and the entire proceeds will go to...

Juan Ramón Corpas -- Communication: an exercise in funambulism

Juan Ramón Corpas, account director and recently incorporated into the PROA team, has published an article in TOP COMUNICACIÓN about the mediating role that consultancy firms play between their clients and journalists. In it, he explains how consultancy firms should channel the interests of their clients with the aim of...

The parental pin according to Dr. Rodriguez Piedrabuena

"Parenthood is a biological concept," reflects Dr. Rodríguez Piedrabuena, psychiatric and psychoanalytic specialist, in a new PROA Comunicación video. "The concept has little to do with political theories on childhood," he states.

...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.