News

Brave New World

We live at a time in history when change is moving faster than our brains can process. AI is beginning to control everything: politics, the economy and our daily lives to unsuspected limits. Based on an algorithm, a medical treatment, a job search, who gets a loan and, if I may say so, the ideal marriage partner are decided. In the hectic pace of our daily lives, the boundary between public and private has become blurred, porous, and we do not know exactly where to draw the line.

What are the effects of this frenetic pace? One of them is adverse, and that is that our ability to appreciate anything in a lasting way seems to diminish. We become impatient at the slightest frustration and demand more and more guarantees. We lose patience and in this we lose ourselves because continuity and patience are essential conditions for connection and thought. But there are also positive effects. Under the name of «frugalism» a growing group of citizens is rebelling. This new way of life is attracting more and more followers: the happiness of having less.

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Lucía Casanueva -- Another pandemic sweeps the globe

Our managing partner Lucia Casanueva analyses in her article published in Las Provincias, the damage that fake news can cause, a pandemic that is sweeping the world and is capable of destroying democracies and freedom. Fortunately, we have a powerful vaccine: good journalism.

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La Cama Sol, publisher of fine books

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, details in a new video of PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017,...

--The 20 most relevant educational influencers in RRSS

IMF Smart Education has compiled a ranking of the 20 most relevant educational influencers on social media to follow in order to learn about any subject. The aim of the list is to highlight the educational and democratic value of this new way of accessing knowledge, even the most specific...

Acting to combat climate change is more cost-effective than inaction

The Boston Consulting Group's new Center for Climate Action, in a recently published report, finds that the cost of inaction on climate change far exceeds the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction of...

The Challenges of the Asset Management Industry in a More Complex Scenario in the Markets and for Businesses

The recent event focused on the asset management industry, organised by the Association for Progress and Management (APD) and Inverco, brought out interesting conclusions about the health of the sector, the concerns that affect the industry, and the challenges it has to face. With an attendance of over 650 people,...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.