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Lucía Casanueva, PROA Comunicación: «Initial silence is almost always the best ally of the parallel trial».»

The first 72 hours decide almost everything. When the acquittal comes years later, Google has already indexed the fake news, LinkedIn has repeated the narrative and the reputational damage is very difficult to repair. And yet, many clients and lawyers still opt for silence as their first response.

Lucía Casanueva, partner-director of PROA Comunicación, in this interview she dismantles that reflex: in media litigation, keeping quiet from the beginning is not prudence, it is the most expensive mistake you can make. Before founding Proa, she worked for multinationals such as Llorente & Cuenca (LLYC), Kreab and Edelman, both in Spain and in the UK and Germany.

In 2015 it partnered with Valvanuz Serna, The expansion of the agency, which specialises in reputation management, crisis communication and the most relevant economic sectors, was driven by her, a lawyer from Santander.

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Source: Confilegal

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Lucía Casanueva, PROA Comunicación: «Initial silence is almost always the best ally of the parallel trial».»

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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