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  • Blog
  • 10 April 2020
  • 1 min. reading time

Dr. Rafaela Santos: "Resilience is the capacity of the human being to face adversity and become stronger".

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', work of Dr. Rafaela Santos, psychiatrist with a PhD in Neuroscience. "Resilience is the capacity of the human being to face adversity and become stronger", she highlighted in reference to the topic of her new book.

About Dr. Rafaela Santos

"I am a psychiatrist with a PhD in Neuroscience, president of the Humanae Foundation and promoter of two scientific societies registered in the Illustrious Official College of Physicians of Madrid: the Spanish Institute of Resilience (IER) and the Spanish Society of Specialists in Post-Traumatic Stress Disorder (SETEPT), both of international recognition. I offer my knowledge and experience through the programs of the Humanae Foundation. I have taught at several universities and currently coordinate a Postgraduate course in Neuroscience, Trauma and Resilience.

My interest in knowing more about the brain has been a constant since I started my medical career. I trained myself to live with trauma and thanks to these patients I have learned that suffering is part of the way. I like life very much and my work even more: I was born to be a psychiatrist and through my practice I try to make people happy.

My first book on resilience, Stand Up and Fight, won the KnowSquare Award in the Best Business Book category in 2013. It is in its 4th edition and has also been published in Mexico, Argentina, Colombia and Peru. Other publications on resilience: the ebooks Tú también puedes (Instituto Español de Resiliencia) and ABCdario de Resiliencia (IER and Unifikas, 2016)".

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the mass of workers, the 'new situation' post COVID-19 points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic factor...

  • Blog
  • 3 min. reading time

Did you change your preferred brand for environmental reasons?

Boston Consulting Group (BCG), Global Fashion Agenda (GFA), and Sustainable Apparel Coalition (SAC) have released a new edition of Pulse of the Fashion Industry, a report that annually assesses environmental and social factors of the fashion industry in terms of Pulse Score (a sustainability indicator that uses the...

  • Blog
  • 3 min. reading time

Juan Ramón Corpas-- Synthetic diamond; good, beautiful, cheap - the end of a billion-dollar industry?

In the late 1930s, the world's largest diamond producer, De Beers, launched an advertising campaign in the US linking diamonds to love and marriage. The company created new social norms, according to which a fiancé had to spend two months' salary on a diamond...

  • Blog
  • 2 min. reading time

-- PROA and the President of the Spanish Atlantic Association analyse the present and future of NATO and the current geopolitical situation.

Coinciding with the NATO Summit in Spain (29-30 June 2022), PROA has interviewed the President of the Spanish Atlantic Association (AAE), Adolfo Menéndez. Together with the managing partner, Lucía Casanueva, they have analysed in an informative meeting organised at the Centro Superior de Estudios de la Defensa...

  • Blog
  • 1 min. reading time

Alejandro García -- NFTs, a model for certifying the value of things

Alejandro García, co-founder of Art.army, reflects on what NFTs are and why they are revolutionary. Since ancient times, people have given value to the unique, to the scarce. This is why art objects are considered pieces of unquestionable value. Their scarcity and uniqueness make them unique and...

  • Blog
  • 1 min. reading time

The Oscars Awards 2020

Is confusing that the 92nd edition of the Oscars Awards was historic. Confusing because it takes place one year after the rise of the 'Green Book', and because critics and public had dictated consensus in pointing 2019 as one of the best years for American films of the last decade....

  • Blog
  • 1 min. reading time

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