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  • Blog
  • 10 April 2020
  • 1 min. reading time

Dr. Rafaela Santos: "Resilience is the capacity of the human being to face adversity and become stronger".

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', work of Dr. Rafaela Santos, psychiatrist with a PhD in Neuroscience. "Resilience is the capacity of the human being to face adversity and become stronger", she highlighted in reference to the topic of her new book.

About Dr. Rafaela Santos

"I am a psychiatrist with a PhD in Neuroscience, president of the Humanae Foundation and promoter of two scientific societies registered in the Illustrious Official College of Physicians of Madrid: the Spanish Institute of Resilience (IER) and the Spanish Society of Specialists in Post-Traumatic Stress Disorder (SETEPT), both of international recognition. I offer my knowledge and experience through the programs of the Humanae Foundation. I have taught at several universities and currently coordinate a Postgraduate course in Neuroscience, Trauma and Resilience.

My interest in knowing more about the brain has been a constant since I started my medical career. I trained myself to live with trauma and thanks to these patients I have learned that suffering is part of the way. I like life very much and my work even more: I was born to be a psychiatrist and through my practice I try to make people happy.

My first book on resilience, Stand Up and Fight, won the KnowSquare Award in the Best Business Book category in 2013. It is in its 4th edition and has also been published in Mexico, Argentina, Colombia and Peru. Other publications on resilience: the ebooks Tú también puedes (Instituto Español de Resiliencia) and ABCdario de Resiliencia (IER and Unifikas, 2016)".

The president of the Global Summit of Women visits PROA ahead of the Dubai summit: "Communication plays a key role".

Irene Natividad is a pioneer in advocating for women's participation in the economic, business and political world. As president of the GlobeWomen Research and Education Institute and of the Global Summit of Women, she visited PROA's offices together with Margarita de Cos, president of the chapter of the GlobeWomen...

  • Blog
  • 6 min. reading time

Relate to excite the public, the most used strategy in 2018

Now that we're in mid-January, we can take a few minutes to look back and analyze 2018 from an advertising point of view. Last year had left us a great legacy in terms of advertising trends. If we understand advertising, as a tool by which companies and organizations get in...

  • Blog
  • 2 min. reading time

José Antonio R. Piedrabuena -- What is happening to us?

For ten thousand years humanity has always been shepherded by various indoctrinations, with that dogmatic certainty of knowing in which direction we have to walk, with its secrets, its elites..., as it is now. The current shepherding forces a Spanish historian to write a book: "Educar en la mentira" ("Educating in lies"),...

  • Blog
  • 6 min. reading time

Developments and challenges in legal communication

Mercedes Asorey, director of communications and client development at Gómez-Acebo & Pombo, details in a new PROA Comunicación video the evolution of legal communications in recent years, as well as the challenges for law firms in terms of communications.

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  • Blog
  • 1 min. reading time

Now more than ever, the SME needs a contingency plan

"We are living this like a movie, a scary movie". So began one of the many communiqués that have flooded the web these days and which so well reflects the uncertainty that many entrepreneurs are experiencing. And perhaps it is for this very reason, because of the fear generated by the current situation and...

  • Blog
  • 3 min. reading time

Lorena Saura -- There is no culture without communication

"There is no communication without culture, and no culture without communication". Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, nor culture without communication". Communication and culture are intrinsically related from the first moment in which communicating is part of one's own culture and one's...

  • Blog
  • 2 min. reading time

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