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José María Peredo Pombo -- "The geopolitical situation is changing.

José María Peredo PomboProfessor of Communication and International Politics at the European University of MadridIn this interview for PROA, he details how the geopolitical situation is changing as a result of the pandemic, giving a greater boost to China and improving its position in Southeast Asia. Asked about the US political and social situation, he says that the Trump administration may make a social turn in order to maintain its position, and stresses that Biden's lead should not be significant for the Democrats.

It also highlights the importance of a correct communication strategy to help manage and cohesively manage credibility, reputation and political image in the eyes of society.

Keys to the fall in oil consumption

The fall in olive oil consumption has to do with the fall in the consumption of all quality products, I would say in all areas of our society, of our culture. People are buying less, but it is not a question of price, it is a question of taste for healthy living. ....

"The future of journalism is to be ethical, moral, rigorous and high quality".

Ex-director of El Mundo David Jiménez said that "the future of journalism is to be ethical, moral, rigorous and high quality" during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship...

Felipe VI and crisis communication

We lived a few days of emotions of all kinds and all very strong. At a time when the coronavirus has paralysed our lives in the dry we are faced with another scenario that deepens the crisis of the monarchical institution. Or perhaps it strengthens it? Let us analyse a...

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota  

Last week we had the honour of presenting the book biography of Emilio de Villota, written by Alfredo Filippone and published by Motorpress Iberica. It is a book that goes beyond narrating the adventures of a Spaniard trying to make a name for himself in the then inaccessible world of racing.

Communication for Fund Managers

The vigour of the asset management industry and the massive quantity of operators in the Spanish market reinforce the that the role of financial communication as a tool for positioning and support essential for this industry. Proa Comunicación offers an effective a specialized model of financial communication. We work to...

Victoria Ortega: Technological transformation in justice is absolutely necessary

Victoria Ortega, president of the General Council of Spanish Lawyers, talks to Valvanuz Serna Ruiz, managing partner of PROA, about the changes that the judiciary is facing as a result of the pandemic and how technological transformation has been and is key for the sector. In this interview, Ortega...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.