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Forgive me for not apologising

In Spain hardly anyone apologises any more, but everyone does. Politicians, businessmen, celebrities... and even those who still don't quite know what they are supposed to apologise for. They appear to clarify, contextualise, explain, regret... and, if necessary, to say that they could have made a mistake, that conditional that used to be forbidden in the headlines and that now, as the moderns say, is a must. We are losing our habits and apologising, or rather asking for forgiveness, is becoming increasingly rare.

We have seen it again these days in the political debate. Some demand solemn apologies and others respond that there is nothing to apologise for or that, in any case, we should be proud of what we have done. 

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Nicolás Correa Group chooses PROA to manage its communication strategy

Grupo Nicolás Correa, a leading Spanish company in milling solutions at European level and one of the most important worldwide, has placed its trust in PROA for the development and execution of its corporate communication strategy. Listed since 1989 and with a presence in more than 20 countries, PROA has...

The Future of Pensions

The pension system needs urgent reform to remain viable The future viability of the current pension system in Spain is an issue that increasingly worries experts and the public, as well as private businesses that provide services to citizens to resolve the need for a stress-free retirement with a minimum...

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 'new situation' points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...

Ben Kendall highlights the importance of corporate storytelling at the Proa Communication Observatories

Last Thursday, April 26, a new edition of the Observatorio Proa de la Comunicación was held, which was presented by Ben Kendall (CEO of Warren Films): 'The storytelling in corporate management'. "Storytelling is prevailing in the business environment in response to the fact that we live in the economy of...

Marqués del Atrio Group

Graphic design and corporate identity
UPDATING THE CORPORATE IDENTITY OF A WINEMAKING GROUP...

National Security and COVID-19

The objective of Security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve it, properties, health, food, communications, etc. To do so, it is necessary to determine the vulnerabilities of the system to be secured. Because in this way the risks can...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.