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Forgive me for not apologising

In Spain hardly anyone apologises any more, but everyone does. Politicians, businessmen, celebrities... and even those who still don't quite know what they are supposed to apologise for. They appear to clarify, contextualise, explain, regret... and, if necessary, to say that they could have made a mistake, that conditional that used to be forbidden in the headlines and that now, as the moderns say, is a must. We are losing our habits and apologising, or rather asking for forgiveness, is becoming increasingly rare.

We have seen it again these days in the political debate. Some demand solemn apologies and others respond that there is nothing to apologise for or that, in any case, we should be proud of what we have done. 

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Given the unviability of the current pension system, it is urgent to reform it and promote other alternatives such as pension funds.

Pablo Fernández, professor in the Department of Financial Management at IESE Business School, has written an interesting article on the current and future situation of the pension system in Spain. In this article, he analyses, using statistical data, the prospects of the current public pay-as-you-go system in our country, and sets out the...

Mobility and the return to the future

By Pablo de Villota, Director of Sports Sponsorship at PROA Comunicación In the sequel to the famous film 'Back to the Future', they made a leap in time from 1985 to 2015 and we have to admit that the scriptwriters were right in several aspects of how they foresaw the world would be three years from now.

ABC echoes the Proa Observatory of Communication

The newspaper of national circulation ABC, has published a review on the Observatory Proa of the Communication, celebrated the past Thursday and that had like speaker to Carlos Espinosa of the Monteros, High Commissioner of the Government for the Spain Brand, who exhibited the talk 'Spain today: how they see...

Claire Global relies on PROA to produce its corporate video

Claire Global, an intelligent marketplace for agrifood companies, has relied on Proa Comunicación to produce its corporate video. Proa has put into value a pioneering software in the sector, based on artificial intelligence and machine learning. In addition, it has shaped how Claire Global responds to the need to connect,...

"Exercise is the best pill there is".

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobic training. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019....

Jaume Giró highlights the value of reputation at Actualidad Económica

Jaume Giró, president of the 'Think-Tank' Corporate Excellence, highlights in Actualidad Económica the importance of reputation in corporations. "In these years of the new century, where digital communication has burst in and with it this jungle of information, it is often difficult to distinguish good information. In these times in which...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.