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Forgive me for not apologising

In Spain hardly anyone apologises any more, but everyone does. Politicians, businessmen, celebrities... and even those who still don't quite know what they are supposed to apologise for. They appear to clarify, contextualise, explain, regret... and, if necessary, to say that they could have made a mistake, that conditional that used to be forbidden in the headlines and that now, as the moderns say, is a must. We are losing our habits and apologising, or rather asking for forgiveness, is becoming increasingly rare.

We have seen it again these days in the political debate. Some demand solemn apologies and others respond that there is nothing to apologise for or that, in any case, we should be proud of what we have done. 

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Carmen Gómez Menor: "Communication is part of the business and it impregnates everything".

The expert in Communication and Brand Carmen Gómez Menor defended that "communication is part of the business and it impregnates everything" during her participation this Wednesday December 18 in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she also warned that...

Connecting to excite audiences, the most used strategy in 2018

Now that we are halfway through January, we can take a few minutes to look back at 2018 from an advertising perspective. The past year has left us with a great legacy in terms of trends. If we understand advertising as just one more tool for the advertising industry, we...

José Antonio R. Piedrabuena -- For animal lovers and all of us

The violence that wild animals can have is a fact. But we have proof and it can be seen in documentaries - on YouTube - where it is shown that love, in the form of care from birth, changes the brains of all of them and they become gentle and loving animals of...

Barbara Yuste-- "The data provides scientific evidence, not opinions, but facts".

The debate on the contributions of Big Data and AI has focused on business within organisations, but they are becoming increasingly important for companies' communication strategies. Our Digital Area Manager, Bárbara Yuste, analyses the benefits that the use of Big Data and...

Proa Comunicación sponsors the "Corporate Governance and Gender Diversity Awards".

Proa Comunicación is sponsoring the "Corporate Governance and Gender Diversity" Awards organised by the Woman Forward Foundation, which will take place on 28 October, from 7pm to 11pm, at the headquarters of the Italian Embassy. The awards were created with the aim of distinguishing the companies...

Financial Communication: A Tool for Business Growth

Javier Ferrer, Director of the Financial Communication at the agency PROA Comunicación, explains to whom financial communication is addressed, what does it contribute and what challenges are associated with financial communication. To whom is financial communication addressed? Financial communication is a supporting business tool for companies in the world...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.