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Forgive me for not apologising

In Spain hardly anyone apologises any more, but everyone does. Politicians, businessmen, celebrities... and even those who still don't quite know what they are supposed to apologise for. They appear to clarify, contextualise, explain, regret... and, if necessary, to say that they could have made a mistake, that conditional that used to be forbidden in the headlines and that now, as the moderns say, is a must. We are losing our habits and apologising, or rather asking for forgiveness, is becoming increasingly rare.

We have seen it again these days in the political debate. Some demand solemn apologies and others respond that there is nothing to apologise for or that, in any case, we should be proud of what we have done.

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Source: El Diario de Madrid

Proa Comunicación organises the I National Congress of Resilience

Proa Comunicación organised the I Congreso Nacional de Resiliencia (First National Resilience Conference) that will take place November 14 at the Fundación Areces in Madrid. It will last for two days and was launched by the Spanish Institute of Resilience (IER), an organisation whose mission is to promote resilience in...

Lucía Casanueva -- "We women have to learn to manage our emotions, because when we do, we are unstoppable.

Lucía Casanueva, founding partner of PROA Comunicación, has given the presentation of the sixth edition of STEM TALENT GIRL, a project that seeks to awaken scientific and technological vocations among young women. The conference was aimed at high school students, within the framework of the educational and social entrepreneurship programme...

50% of an organisation's total value resides in its intangibles, according to Corporate Excellence

According to a study of the evolution of the weight of intangibles published annually by Brand Finance together with Coporate Excellence in Spain, 50% of the total value of an organisation resides in its intangibles - reaching 80% in some sectors - and they represent a greater proportion than tangible assets in some sectors....

Alejandro García -- NFTs, a model for certifying the value of things

Alejandro García, co-founder of Art.army, reflects on what NFTs are and why they are revolutionary. Since ancient times, people have given value to the unique, to the scarce. This is why art objects are considered pieces of unquestionable value. Their scarcity and uniqueness make them unique and...

VINCI Autoroutes Foundation

Leadership and corporate positioning

MAKING GOLD INVESTMENT A MATTER OF CONFIDENCE...

How to manage a digital crisis

Bárbara Yuste, head of digital communication at Proa Comunicación, explains how to manage a digital crisis. Transparency and speed are two essential factors in a crisis scenario in the digital environment, especially at times like the ones we are experiencing these days. Companies and institutions have to be prepared...

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Forgive me for not apologising

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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