News

Too late for housing

In Spain there are themes that work like long-running series, new seasons are announced, some actors change and the plot remains the same, but with few twists in the script. La vivienda is probably the longest-running series of all, anchored for a long time in the drama genre. And like any good endless series, the problem is not so much the plot, but the fact that the denouement never comes. And it looks like an unhappy ending.

There is a lot of talk about price. There is a lot of talk about demand. There is less enthusiastic talk about supply. But there is hardly ever any talk about what is really structural: time.

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Presence and Cosmetics

When I started coaching 15 years ago in Spain, the problem was that no one knew what coaching was. They not only did not know what it was but the did not know how to pronounce the Anglo-Saxon word with its origin from sports. Now the problem that I have...

Record participation in the 4th Madrid SnowZone Championship for Journalists

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa...

Triage would have ruled them out!

One of the major causes of distress in people over 70 years of age who are confined to their homes has undoubtedly been the news that patients with coronavirus over 80 years of age would not be admitted to the ICU. In many hospitals this has been applied as it...

What do customers expect from their brands in the middle of coronavirus?

February 13, 2020 was the 60th day since the first coronavirus death in Spain. I like to consider it the beginning of the crisis, since the arrival of a mortal victim turns any conflict into a crisis. Since then, so much has happened, at an accelerated speed, that it seems...

Elections in Castilla y León: PP wins, but still tied to Vox against a PSOE that resists

The elections in Castilla y León mark the third stage of the current electoral cycle, which will culminate in the battle for the Moncloa. However, unlike what happened in Extremadura and Aragon, the result introduces a relevant nuance in the recent trend. The right maintains its hegemony and revalidates...

Proa Comunicación Prepares the first Annual Report of Lantania Group

Proa Comunicación has been responsible for the design, editing and printing of the first Annual Report of the Lantania Group of 2018. It is a 48-page document in which, apart from presenting the company and capturing the solvency of its annual accounts, they explain their philosophy and their business lines ....

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