News

Improvisation is not a strategy

Building a brand from scratch is not a question of aesthetics. It is, above all, a strategic exercise that requires rigour, time and active listening that goes far beyond the executive offices.

This is the view of Julia Montoro, director of PROA Comunicación, a strategic consultancy specialising in reputation, communication and public affairs. For her, the starting point is always the same, and it has a lot of professional humility.

«The first and most important step is to listen. We have to know the organisation in depth, what problem it solves or what needs it meets, who it addresses and in what competitive context it operates».

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-- Antonio García Villanueva, new senior consultant at PROA

Antonio García Villanueva joins PROA as a senior consultant of the firm. An expert in corporate communication and marketing, he holds a master's degree in Digital Communication and Social Networks from the Universidad Europea de Madrid, and a master's degree in Leadership and Civic Commitment from the Universidad CEU San Pablo. With...

Lucía Casanueva -- Farewell to the invisible CEO

The Alicia Koplowitz Foundation presents its 13th Scientific Conference at the headquarters of PROA Comunicación

José Leoncio Areal, trustee-secretary of the Alicia Koplowitz Foundation, and Dr. María Concepción Guisasola, scientific coordinator of the Foundation, have presented the XIII Scientific Conference of the Foundation during a press conference held at the headquarters of PROA Comunicación. The conference will be held on the following...

The choice

It goes without saying that I understood Benedict XVI's resignation as a symptom of normality and modernity in the Catholic Church. That a man of almost 86 years of age should want to leave his responsibilities, retire from the limelight and end his days away from the worldly noise is not only understandable and...

PROA Comunicación incorporates Juan Pons to head the new Defence, Aeronautics, Security and Space area.

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has just hired Colonel Juan Pons to head its new Defence, Aeronautics, Security and Space area. The newly created Defence, Aeronautics, Security and...

HANDS 2012 Charity Auction to bring Drops of Life to Africa

HANDS 2012, Next Tuesday, November 20th, at 19.30h in the evening, VITRA's headquarters in Madrid will bring together artists, designers and prestigious firms in a charity auction to raise funds for development projects in Africa The HANDS Charity Auction is one of the most important charity auctions in the world....

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