News

Improvisation is not a strategy

Building a brand from scratch is not a question of aesthetics. It is, above all, a strategic exercise that requires rigour, time and active listening that goes far beyond the executive offices.

This is the view of Julia Montoro, director of PROA Comunicación, a strategic consultancy specialising in reputation, communication and public affairs. For her, the starting point is always the same, and it has a lot of professional humility.

«The first and most important step is to listen. We have to know the organisation in depth, what problem it solves or what needs it meets, who it addresses and in what competitive context it operates».

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Source: Dircomfidencial

Proa Comunicación produces a video on the grape harvest for Marqués del Atrio

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-- PROA in the Top 50 communication agencies and consultancies in Spain, according to El Publicista ranking

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The Scientific Foundations of the Mediterranean Diet and Exercise

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Improvisation is not a strategy

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More conversations, more ideas, more PROA.
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