Actualidad

The Importance of a Bank’s Reputation

Joaquín Maudos, Professor at the University of Valencia and Deputy Director at the Valencian Institute of Economic Research (IVIE), examines the relationship between the bank and the consumer, in an article published by the national economic newspaper EXPANSIÓN. He reveals the worrying fact that no bank sits among the 50 companies in Spain with the best reputation. «The bank in general is already demonized, which makes it an easy target to exploit for electoral purposes,» he continues.

The author calls for a joint effort by firms, supervisors, the media and the education system to improve the image the bank in the public eye.

Repetición (y II): La cara B

¿Otro artículo sobre debates electorales en televisión? ¿Otro artículo más sobre los seis debates retransmitidos, dos de RTVE, dos de la Sexta, uno de TVE-3 y uno, el primero en celebrarse, de Barcelona Tribuna-La Vanguardia? Eso querría leerlo yo, dirá alguno, más que verlos (como dieta para una sola semana...

Gema Aznar —— Communication is the key for everything

Gema Aznar, CEO of Mary Kay Spain, participates in a new video by PROA Comunicación in which she highlights the importance of communication....

José Antonio R. Piedrabuena —— It’s the citizens’ fault

The Council of the World Health Organization (WTO) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health care workers and warned that September «generates a growing sense of fear and desolation because of the progressive increase in serious cases that threatens to flood our health centers, emergencies...

Times Keep Changing

The spur that has infected our lives has also infiltrated politics. One month in the 21st century is much more than a year of the twentieth century, and a year equals a decade. While the no-confidence motion that sprung Pedro Sánchez into power from the hands of a heterogeneous group...

Interview with Arnaud Dupuis-Castérès, President of Vae Solis Corporate, Proa Comunicación’s Partner Consulting Firm in France

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communication consulting firm and partner of Proa Comunicación, to explain how they work from the agency and how they deal with their greatest challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy specializing in communication strategy...

Public Speaking Courses in English

Pablo Carbajosa, professor of the English Public Speaking Course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the fundamental aspects of the art of public speaking in English, this course is based on simple and direct...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.

The Importance of a Bank’s Reputation

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Recibe ideas con criterio

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.