Actualidad

—— Entrevista a Jorge Bustos, jefe de Opinión de El Mundo

PROA entrevista al jefe de Opinión de El Mundo sobre la importancia de recuperar a los clásicos para entender el presente.

Jorge Bustos (Madrid, 1982) es una grieta que se abre entre el ruido de la actualidad política y el silencio que exige el oficio de escribir. Se define como una especie de monje cisterciense y lobo de Wall Street. Bustos no concibe las grandes conquistas de la civilización sin la lectura. El conocimiento es un camino que nos perfecciona y la brillantez intelectual no es disociable de la integridad moral.

Cabe la reproducción de este vídeo siempre que se mencione a PROA como su fuente original

Isabel Terroso —— «Our way of dressing reflects how we live in society»

Isabel Terroso, Balel‘s founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel’s philosophy and what her hats are like. 

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Communication, a valuable tool for managers and investors in Private Equity

The good times that the Private Equity (PE) sector is currently experiencing, both in Spain and at a global level, signifies an opportunity to add value for Financial Communication. Because PE is an asset with great competitive advantages: it generates constant business for managers or General Partners, high returns for...

Public Speaking Courses in English

Pablo Carbajosa, professor of the English Public Speaking Course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the fundamental aspects of the art of public speaking in English, this course is based on simple and direct...

Milk, a basic food to fight diseases

«It’s a perfect food that contains the perfect ratio of carbohydrates to protein, useful for stimulating muscle recovery,» nutrition expert Renee McGregor informed to the BBC. The nutrients and components of milk can reduce up to 18-20 percent of the risk factors that lead to cardiovascular disease. So, the increase...

PROA analysis: the debate under examination

The coronavirus and two very different political blocs (left / right) yesterday starred in the debate of the candidates for the Presidency of the Community of Madrid. The discussion focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate...

Technology dominates the intangible market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is discussed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corporate Excellence and attended by...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.