PROA develops the Marqués del Atrio Group’s online store
PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group’s corporate website allows them to sell their wines directly to all consumers. Thus, the wines of Bodegas Marqués del […]
Subscriptions: An Alternative to the Advertising Model in Digital Media?
After the analysis we carried out previously on the different subscription models being implemented in the media sector, in this latest dossier by Evoca entitled «Subscriptions, the new black,» we wanted to delve into the implications they have on companies from the operational, organizational and cultural points of view. For this the best methodology to […]