José María Segovia Explains the Keys to Providing Excellent Professional Services and the Importance of Reputation
José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing excellent professional services, among which he highlighted the passion and obsession for excellence and perfectionism. He also noted that human resources management is very important, in which, in his opinion, it is essential to combine fostering […]
Grand Reception of Proa Comunicación’s first 10-year Anniversary Observatory
The first observatory of the year celebrated the tenth anniversary of Proa Comunicación, presenting the Secretary-General of the Vox political party, Javier Ortega Smith, as keynote speaker. The recent observatory has been remarkably well received by the public. Almost a hundred attendees gathered at the Club Financiero Génova in Madrid to listen to Ortega Smith, […]
Yago de la Cierva: «Crises affect all companies, not just poorly managed ones»
«Crises affect all companies, not just poorly managed ones,» warned Yago de la Cierva, professor of Corporate Communications and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa’s headquarters. Professor De la Cierva gave a lecture on ‘How to ask for forgiveness after a mistake: examples of corporate […]
Manuel Sala, Director General of OJD, participates in a new PROA Comunicación Observatory
«The audit of media coverage and audience is required by advertisers, and quality content must be paid for,» acknowledged Manuel Sala, general manager of Información y Control de Publicaciones S.A. (OJD), at the PROA Comunicación Observatory, held at Degussa’s headquarters. «This is something that is already working in other countries,» he added, while expressing his […]