Actualidad

How do our Brains Work?

Rafael Yuste, a Spaniard, at Columbia University in New York City, is studying in a program focused on the brain for ten years in the US. So take a look at the simplifications that are working out there.

“It’s a type of exploratory research, like getting to a new continent and seeing it for the first time. Many of the lessons we have learned and that we are still learning were unpredictable until very recently. The entire brain is used even when we are asleep, and it only turns off when the patient is in a coma, and not completely. Spontaneous brain activity is one of the great mysteries of Neuroscience: why do we spend so much energy keeping it active all the time? Because the brain works multidimensionally. ”

“I guarantee that there are going to be new neurons that nobody has described before and types of neurons that people have previously described that are going to disappear.” “We cannot explain most of its functions, how the brain processes a thought, a notion, a sensation or an action. To do this, we will have to map the networks of the brain and see how information is transmitted through those networks, which will require many new technologies and theories that we still do not have. We do not know how they connect with each other and we do not know how the information is transmitted through these connected networks .”

You may have noticed that a Spanish scientist, speaking on behalf of an advanced team, says that we do not know what an emotional process is. Do you realize how often we hear or read about “emotional intelligence experts? And even marketing based on how neurons work. »

Gaps in Human Behavior

Emotion, or better to say feeling, the feeling of comfort, feeling good or bad, anger, anxiety, pain, these are all biological states, body, glandular, sympathetic and parasympathetic. Therefore, they are the most unconscious.

If there are thousands of neuroscientists studying the brain, it is because of its enormous complexity that we have immense gaps in our knowledge about it. On the other hand, I insist again that, in many technological researchers, there is constantly so much ignorance about what is culture, civilization, the life of the Planet be belong to, human behavior and, therefore, future ventures into technology, putting in the media’s very imaginative news about our brain. You should feel very encouraged that the media highlights all the news about the brain, emotions and motivation, without contrasting with specialists, and thus contribute to degrading the cultural environment. We are flooded with headlines.


José Antonio Rodríguez Piedrabuena 
Specialist in Psychiatry and Psychoanalysis

Cristina García Alonso —— Communicate insurance in uncertain times

To talk about communication of the insurance sector is to speak, among other things, of studies, rankings, investments, sector events, results, appointments, CSR initiatives and products, many products. At least, these isthe information that proliferates in the specialized media on a daily basis. Although it is true that, since the...

The Future of Pensions

The pension system needs urgent reform to remain viable The future viability of the current pension system in Spain is an issue that increasingly worries experts and the public, as well as private businesses that provide services to citizens to resolve the need for a stress-free retirement with a minimum...

La inteligencia artificial, la gran revolución para las empresas

Todos los expertos tecnológicos coinciden en resaltar que la inteligencia artificial va a ser la gran palanca de la transformación empresarial en los próximos años. Sin embargo, también apuntan que en el caso español, aunque las compañías son conscientes del valor que tiene esta revolución, se muestran aún bastante prudentes...

Informe BCG —— La creciente demanda de talento digital femenino

La demanda de talento digital es muy alta actualmente, y está creciendo de forma acelerada, tanto es así que las compañías están emprendiendo una carrera desesperada por reclutar el mejor talento. Sin embargo, están perdiendo una gran oportunidad al no llegar a las mujeres de manera más efectiva. Las mujeres...

Pilar Trucios: «If you do not see new things you will always do the same»

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks with Lucía Casanueva, PROA’s managing partner, about communication and the challenges faced by the media. This video can be reproduced as long as PROA is mentioned as its original source.

...

Roberto Ruiz Ballesteros: «Public opinion has to be fair»

Roberto Ruiz Ballesteros, a journalist specialized in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: «When someone is immersed in a judicial process, they are in a very sensitive moment. His prestige...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.