Análisis de la comunicación: insights y soluciones desde PROA


Desde estrategias innovadoras hasta soluciones prácticas, nuestro objetivo es proporcionarte las herramientas y el entendimiento para superar cualquier obstáculo en el camino hacia el éxito en comunicación.

How do our Brains Work?

Rafael Yuste, a Spaniard, at Columbia University in New York City, is studying in a program focused on the brain for ten years in the US. So take a look at the simplifications that are working out there.

“It’s a type of exploratory research, like getting to a new continent and seeing it for the first time. Many of the lessons we have learned and that we are still learning were unpredictable until very recently. The entire brain is used even when we are asleep, and it only turns off when the patient is in a coma, and not completely. Spontaneous brain activity is one of the great mysteries of Neuroscience: why do we spend so much energy keeping it active all the time? Because the brain works multidimensionally. ”

“I guarantee that there are going to be new neurons that nobody has described before and types of neurons that people have previously described that are going to disappear.” “We cannot explain most of its functions, how the brain processes a thought, a notion, a sensation or an action. To do this, we will have to map the networks of the brain and see how information is transmitted through those networks, which will require many new technologies and theories that we still do not have. We do not know how they connect with each other and we do not know how the information is transmitted through these connected networks .”

You may have noticed that a Spanish scientist, speaking on behalf of an advanced team, says that we do not know what an emotional process is. Do you realize how often we hear or read about “emotional intelligence experts? And even marketing based on how neurons work. »

Gaps in Human Behavior

Emotion, or better to say feeling, the feeling of comfort, feeling good or bad, anger, anxiety, pain, these are all biological states, body, glandular, sympathetic and parasympathetic. Therefore, they are the most unconscious.

If there are thousands of neuroscientists studying the brain, it is because of its enormous complexity that we have immense gaps in our knowledge about it. On the other hand, I insist again that, in many technological researchers, there is constantly so much ignorance about what is culture, civilization, the life of the Planet be belong to, human behavior and, therefore, future ventures into technology, putting in the media’s very imaginative news about our brain. You should feel very encouraged that the media highlights all the news about the brain, emotions and motivation, without contrasting with specialists, and thus contribute to degrading the cultural environment. We are flooded with headlines.

José Antonio Rodríguez Piedrabuena 
Specialist in Psychiatry and Psychoanalysis



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