How to Manage a Sponsorship to Enhance Reputation

Marcos de Quinto, exvicepresidente de The Coca Cola Company y exdiputado de Ciudadanos, participa en un nuevo vídeo de PROA en el que reflexiona sobre qué deberían hacer las compañías españolas ante esta crisis y sobre cuál ha sido su experiencia en relación a su etapa política. Por último, destaca...

The Spanish economy is weathering the onslaught of global slowdown better than expected. This is one of economist Emilio Ontiveros’s presentation at a recent event on Independent Management held in Madrid. Ontiveros is also the president of Analistas Financieros Internacionales (AFI). Global Uncertainty Ontiveros began by alluding to the latest...

After the drastic confinement of more than 100 days, this pandemic period ends, but we are not going to close the door on our way out. This is the time to be able to criticize the phase that is ending and express what we Spaniards think about what has happened...

Tanto para aquellos inversores y empresas que acuden a Latam para implantarse, como para los que llegan a España a contribuir con nuevos negocios, es fundamental asesorarse profesionalmente, analizar a fondo los contextos sociales y ambientales, salir de las zonas de concentración de la inversión -en general las grandes ciudades-,...

Boston Consulting Group’s new Center for Climate Action, in a recently published report determines that, in terms of climate change, the cost of inaction far outweighs the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction in global GDP per capita...

These days, plastic has invaded everything in such a way that a few brave – with a lot of suffering, so it is said – presume to live without plastic. They appear on television reports working like fools not to use a single plastic wrap throughout the day. You have...