Lucía Casanueva —— Adiós al CEO invisible

«We have to differentiate between fake news and disinformation,» warned Borja Bergareche, Vocento’s digital innovation director, during his speech at the Proa Observatory, held at Degussa’s headquarters. Bergareche spoke about ‘Profitable journalism in the era of fake news and Silicon Valley platforms’, clarifying exactly what we mean when we talk...

Habría sido mucho esperar, y más que aventurado, creer en innovaciones retóricas y técnicas por parte de los políticos en liza para esta segunda ronda electoral. Quedaba, sin embargo, un margen de mejora, que más bien ha consistido en empeorar lo empeorable, sobre todo, cuando no se abandonan modos y...

The Journalism Laboratory of the Luca de Tena Foundation starts a new stage. After having closed several national and international agreements to share training resources and jointly promote events, efforts are now directed towards the web, which has been completely redesigned and a broad content plan has been created so...

El director de Comunicación de Patrocinios y Contenidos de BBVA, Ignacio Tena, ha señalado en la X edición del Observatorio Proa de la Comunicación: “Ahora todo va de internet. El papel está en un momento complicado. En internet, una pequeña información vuela, genera mucho eco. Con un simple tweet, hemos...

ASTI Foundation has trusted in Proa Comunicación to develop its communication strategy and reputation management. This institution was created with the purpose of embracing the social change of the digital transformation through the talent and technology development by an open innovation and public-private collaboration model. Its purpose is to face...