PROA, a communications and reputation management consultancy, strengthens its team with the incorporation of Myriam Gómez as director of Financial Communication inside the firm.

With a degree in Economics and Business from CUNEF, Myriam is an expert in communication and corporate reputation and has more than 20 years of professional experience in positions of responsibility in Spanish and foreign financial institutions.

She has been deputy director of media relations at Banco Santander (1997-2002), director of communication at Banco Urquijo (2002-2007), MBNA – Grupo Bank of America (2007-2008) and Deutsche Bank España (2008 – 2015), entities in which it has acquired a great strategic and global vision of the business.

Her participation in the communication of large operations, such as the merger of the Santander and Hispanoamericano banks and the sale of Banco Urquijo to Banco Sabadell, has provided her with extensive experience in crisis communications.

For Lucía Casanueva and Valvanuz Serna Ruiz, PROA’s managing partners, “the current financial context is more changing than ever. Rethinking, reinforcing and perfecting the way of communicating with the stakeholders of any institution is essential to preserve and strengthen its image and future credibility. For this reason, the incorporation of Myriam and her great experience in financial communication makes PROA the most valid option in this area ”.