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The Brain and Neural Networks

Dr. José Antonio Rodríguez Piedrabuena, specialist in psychiatry and psychoanalysis, dissects the brain and neural networks in the third video of five made by PROA Comunicación.

Currently there is a crisis of creative solutions, repeated formulas of the last century can be found in the political, educational and cultural fields. Scientific advances about the brain have not influenced changes in our ideas about memory, intelligence or the emotional world. This translates into essays about creativity, on the creative fact, passing briefly and incompletely, without a multidisciplinary vision of the topic.

José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the Analysis Group of London, the Spanish Society of Psychiatry and the Institute of Psychosomatic Studies and Medical Psychotherapy.

The power of communication in times of confidence crisis

In these days of uncertainty and already physical separation, communication in corporations is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media or the financial markets, because in addition to guaranteeing their security, the way in which this...

From Success to Fallout in Just a Few Hours

A few months ago I personally experienced an episode that perfectly exemplified the importance of fully understanding the power of the media, especially during legal proceedings. A person of public standing wanted to hire me specifically for the market launch of his product. It was a revolutionary service that had...

The current pension system must be revised

Pablo Fernández, professor of the Financial Management Department at IESE Business School, has written an interesting article on the current and future situation of the pension system in Spain. In this article, he analyzes, with statistical data, the prospects of the current public pay-as-you-go system in our country, and discusses...

Así se crea un plan de ciberseguridad eficaz

Para poder disponer de un plan de ciberseguridad eficaz, primero hay que saber que bienes hay que proteger, sean de carácter material o inmaterial (edificios, ordenadores, programas, datos…), una vez conocido, hay que investigar las posibles vulnerabilidades para determinar los riesgos. ¿Para qué se hace el plan? Para prevenir, evitar...

José Antonio Rodríguez Piedrabuena —— La inteligencia artificial y la humana

Parece que se nos olvida qué es la inteligencia humana y lo que ha creado, no lo vivimos con plena conciencia. Nos comparan con la inteligencia emocional y hasta seguimos perdiendo ante ella. ¿Qué ha creado la inteligencia humana? Las ciencias, los deportes, la cultura, el derecho, la ingeniería, la...

Sports Trends for 2020

When we predict the trends that will mark the coming year, as well as those to come, the experience shows us how changing an environment can be, where what seems to be the coming bombing, suddenly appears a new technology or event, which immediately breaks down bets whose success was...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.