Actualidad

Times Keep Changing

The spur that has infected our lives has also infiltrated politics. One month in the 21st century is much more than a year of the twentieth century, and a year equals a decade. While the no-confidence motion that sprung Pedro Sánchez into power from the hands of a heterogeneous group of collaborators still seems to fit within the story, the picture that came out on May 26 renders old, in a very short time, the snapshot of the election results from last April.

Less than a month ago, the PSOE achieved a broad but weak parliamentary majority, Vox entered with unprecedent strength in the Spanish political scene and Ciudadanos claimed a place at the table of the elders, and many rushed to proclaim Rivera the leader of the opposition. Little remains of all that, as the election results of yesterday redrew a political map that few dared to predict less than a month ago.

The most striking change is related to the People’s Party (PP), which many rushed to bury in April. In a single month the PP improved between 4 and 6 percentage points of the vote (between 400,000 and one million more votes in European and municipal elections), surpassing in both elections the symbolic barrier of 20%. Despite obtaining worse results than in 2015, with more than 20,000 councilors throughout Spain the PP is now able to win governments in more provincial capitals (23) and in more major cities (45 of more than 50,000 inhabitants), including the Community of Madrid and the capital of Spain. In addition, the government has leverage forms part of the ruling coalition in four autonomous communities (which would include Galicia and Andalusia), almost half of the Spanish population, also having the Government of Navarre within its reach to subdue the socialists, thanks to its alliance with Ciudadanos and the UPN.

The elections of this past Sunday show that the only alternative to the PSOE in all of Spain is the PP.  Its difference with Ciudadanos reaches between 2 and 3 million votes (depending on which national election you choose). Vox has lost between a half and two thirds of its votes and the PP is the alternative to the PSOE government in all provinces and in all provincial capitals of Spain.

Beyond maintaining territorial power, these results have an essential strategic consequence, by putting Ciudadanos at a strategic crossroads that can determine its political future: to become a fringe party which installs and removes governments, or despite the results, continue working to lead the opposition even within these next four years.

Hold no doubts, however, for in the next few months everything can change again.



Rafa Rubio 
Expert in Political Communication

Informe BCG – Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap

According to the latest Boston Consulting Group (BCG) report, Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap, the COVID-19 pandemic has demonstrated the importance of innovation excellence in turbulent times. Pharmaceuticals have performed superbly this year, joining tech and software companies that have dominated the rankings in recent years....

José María Peredo Pombo —— «The geopolitical situation is changing»

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political...

Hábitos en la gestión del dinero

“La motivación es lo que te hace comenzar. El hábito es lo que te hace seguir” Jim Rohn   Cada una de las cuatro zonas cerebrales tiene un cometido específico, pero tenemos que activar las cuatro para tener éxito en la vida y para conseguir lo que nos proponemos. Con...

Marcos de Quinto —— «The important thing in communication is to be different»

Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his political career....

PROA analysis: the debate under examination

The coronavirus and two very different political blocs (left / right) yesterday starred in the debate of the candidates for the Presidency of the Community of Madrid. The discussion focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate...

3 Things to Avoid when Organizing Events

Organizing a successful event is a challenge for any company. Getting illustrious speakers who can attract an audience eager to listen attentively is the first step towards success. Filling the selected venue with a suitable number for an audience is also a hard task for which one must compete actively...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.