Crisis management
Acting with judgement and speed when it matters most. At PROA Comunicación we accompany our clients before, during and after a critical situation, with a strategic, rigorous and human approach. Preparing, communicating well and knowing how to manage the moment and the context is key to protecting what is most valuable: reputation.
Business crises
Situations that affect the public image of an organisation or manager, either in the media or social networks.
Judicial crises
Legal proceedings with public exposure that require coordination between legal strategy and communication.
Health crises
Public health or internal cases involving reputational risk, especially in regulated sectors.
Digital crises
Alerts, attacks or viralisation of content that can escalate quickly. Real-time monitoring and response.
Internal or occupational crises
Legal proceedings with public exposure that require coordination between legal strategy and communication.
What we do
Methodology of work
Agile diagnosis, personalised action plan, spokesperson training, crisis manuals, simulations, direct management with the media, post-crisis audit. Always with the direct participation of senior consultants and a confidential approach.
Experience and own methodology as a corporate communications consultant
What we do
Differential value
Direct participation of the senior team
Each crisis project is accompanied by managers with extensive experience in critical environments. Strategic judgement, experience and real-time management are guaranteed from the first contact.
Experience in sensitive sectors and complex environments
We have worked in situations of high public, judicial or institutional exposure. We know how to handle pressure, uncertainty and regulated environments, applying an ethical and context-specific approach.
Immediate response capacity
Our agile and specialised structure allows us to activate crisis protocols quickly and accurately. We offer total availability at key moments and diligent operations.
Holistic approach: reputation, people and business
We don't just manage communication, we protect strategic assets. We analyse the reputational impact, take care of the human dimension of the conflict and act with a business vision to minimise damage and restore trust.
Do you have a communication need?
No situation is the same as another. At PROA Comunicación we approach each challenge with criteria, experience and proximity, designing responses that adapt to the complexity of your context. Whether you are looking for a precise solution or simply an expert point of view, we are here to listen.