Data analytics and reputation
In an ecosystem where data makes the difference, strategic communication must also rely on the intelligent analysis of information. At PROA Comunicación we transform data into knowledge, helping organisations to anticipate risks, detect opportunities and optimise their communication strategies in a context also marked by geopolitics and its effects on business.
Reputational intelligence
Monitoring and analysis of brand perception in offline and digital media and channels to anticipate trends and manage the
Influence maps
Identification and analysis of key stakeholders, opinion networks and power relations to design more effective strategies.
Digital active listening
Monitoring conversations in the online environment to detect risks, opportunities and communication levers.
Geopolitics and communication
Interpretation of geopolitical data to understand how international and regional changes impact on the reputation and strategy of organisations.
Measuring impact
Evaluation of the performance of communication actions through clear metrics, executive reports and strategic recommendations.
What we do
Methodology of work
Agile diagnosis, personalised action plan, spokesperson training, crisis manuals, simulations, direct management with the media, post-crisis audit. Always with the direct participation of senior consultants and a confidential approach.
Experience and own methodology as a corporate communications consultant
What we do
Differential value
Direct participation of the senior team
Each crisis project is accompanied by managers with extensive experience in critical environments. Strategic judgement, experience and real-time management are guaranteed from the first contact.
Experience in sensitive sectors and complex environments
We have worked in situations of high public, judicial or institutional exposure. We know how to handle pressure, uncertainty and regulated environments, applying an ethical and context-specific approach.
Immediate response capacity
Our agile and specialised structure allows us to activate crisis protocols quickly and accurately. We offer total availability at key moments and diligent operations.
Holistic approach: reputation, people and business
We don't just manage communication, we protect strategic assets. We analyse the reputational impact, take care of the human dimension of the conflict and act with a business vision to minimise damage and restore trust.
Do you have a communication need?
No situation is the same as another. At PROA Comunicación we approach each challenge with criteria, experience and proximity, designing responses that adapt to the complexity of your context. Whether you are looking for a precise solution or simply an expert point of view, we are here to listen.