Public affairs
In a world where public opinion and political decisions have a direct impact on business success, effective public affairs management is more crucial than ever. Communicating is no longer an instrumental task, but something special.
Anticipation
We provide in-depth analysis of the economic, political and social environment to anticipate change and provide clients with key information to support strategic decision-making.
Legitimacy
We build our clients' presence, manage their image in a positive way and offer crisis management services to safeguard legitimacy in challenging situations.
Influence
We help build strategic networks of influence through key relationships with opinion leaders and stakeholders to impact public opinion and decision-making.
What we do
Methodology of work
We focus on meeting our clients' essential public affairs needs by addressing three fundamental pillars: anticipation, legitimacy and influence.
At PROA, we create networks of influence to achieve an outcome with a real positive impact.
Experience and own methodology as a corporate communications consultant
What we do
Differential value
Direct participation of the senior team
Each crisis project is accompanied by managers with extensive experience in critical environments. Strategic judgement, experience and real-time management are guaranteed from the first contact.
Experience in sensitive sectors and complex environments
We have worked in situations of high public, judicial or institutional exposure. We know how to handle pressure, uncertainty and regulated environments, applying an ethical and context-specific approach.
Immediate response capacity
Our agile and specialised structure allows us to activate crisis protocols quickly and accurately. We offer total availability at key moments and diligent operations.
Holistic approach: reputation, people and business
We don't just manage communication, we protect strategic assets. We analyse the reputational impact, take care of the human dimension of the conflict and act with a business vision to minimise damage and restore trust.
Do you have a communication need?
No situation is the same as another. At PROA Comunicación we approach each challenge with criteria, experience and proximity, designing responses that adapt to the complexity of your context. Whether you are looking for a precise solution or simply an expert point of view, we are here to listen.