Media training and leadership
The ability to communicate with clarity, solvency and credibility has become one of the most valuable skills for any leader. At PROA Comunicación we train spokespersons and managers to perform confidently in the media, in front of key stakeholders or in moments of maximum pressure. Because communicating is connecting, and connecting is generating business.
Media training
Customised training for spokespersons seeking to convey clear, convincing messages aligned with the organisation's strategy.
Leadership in public settings
Preparation of executives for forums, conferences and round tables, enhancing their capacity to influence public opinion and social debate.
Crisis simulations
Practical sessions in simulated environments to train the communicative reaction to adverse contexts.
Personal and impact communication
Programmes focused on improving individual communication skills, from public speaking to managing complex interviews.
What we do
Methodology of work
Agile diagnosis, personalised action plan, spokesperson training, crisis manuals, simulations, direct management with the media, post-crisis audit. Always with the direct participation of senior consultants and a confidential approach.
Experience and own methodology as a corporate communications consultant
What we do
Differential value
Direct participation of the senior team
Each crisis project is accompanied by managers with extensive experience in critical environments. Strategic judgement, experience and real-time management are guaranteed from the first contact.
Experience in sensitive sectors and complex environments
We have worked in situations of high public, judicial or institutional exposure. We know how to handle pressure, uncertainty and regulated environments, applying an ethical and context-specific approach.
Immediate response capacity
Our agile and specialised structure allows us to activate crisis protocols quickly and accurately. We offer total availability at key moments and diligent operations.
Holistic approach: reputation, people and business
We don't just manage communication, we protect strategic assets. We analyse the reputational impact, take care of the human dimension of the conflict and act with a business vision to minimise damage and restore trust.
Do you have a communication need?
No situation is the same as another. At PROA Comunicación we approach each challenge with criteria, experience and proximity, designing responses that adapt to the complexity of your context. Whether you are looking for a precise solution or simply an expert point of view, we are here to listen.