Gamma Health

Sector: Health

Service: Corporate Communication

Video of the case

To communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and to highlight the characteristics that differentiate it from its direct competitors, focused on the retail channel.

Challenges

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Solution

PROA implemented a very high profile communication strategy to increase awareness and visibility of the WiseProtec mask and achieve an impact on sales in the e-commerce channel, proactively and reactively exploiting all opportunities for communication and positioning of the product against its competitors. The actions focused on relations with the general, economic and sectorial media focused on wellness and health through press releases and giving visibility to the CEO of Gamma Health through statements, interviews and opinion articles in print, digital, television and radio media.

Result

Thanks to the strategy developed by PROA, Gamma Health has positioned itself as a benchmark company in the field of anticovid masks and health innovation.
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