Álvaro Nieto – Biased neutrals
Access Álvaro Nieto‘s blog The concept of ‘fake news’, which has become so fashionable in recent times, contains a terrible message in its own name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, since it is the media that are responsible for preparing the news, […]
Cristina García Alonso —— Communicate insurance in uncertain times
To talk about communication of the insurance sector is to speak, among other things, of studies, rankings, investments, sector events, results, appointments, CSR initiatives and products, many products. At least, these isthe information that proliferates in the specialized media on a daily basis. Although it is true that, since the onset of the pandemic, CSR […]
Lorena Saura —— There is no culture without communication
«There is no communication without culture, and no culture without communication.» Umberto Eco As Umberto Eco rightly pointed out, “there is no communication without culture, nor culture without communication”. Communication and culture are intrinsically related from the first moment in which communicating is part of one’s own culture and one’s own cultural object. When we […]
Pablo de Villota —— Chronicle of the presentation of the book biography of Emilio de Villota
Last week we had the honor of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica. It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at the end of the seventies, […]
Pilar Urbano —— Does a journalist have the right to silence?
The motto «report rigorously, without favor and without fear» says almost everything about information. The rigor requires investigation, contrast of versions, documentation and testimonial, written, sound or graphic evidence … that endorse what is reported. The no favor points directly to neutrality, fairness, objectivity, without personal interests or the information company mediating or biasing the […]
Alicia Campos Serrano —— Africa since 1940. The past of the present
Frederick Cooper, History of Africa since 1940. The past of the present, Rialp, Madrid, 2021 (Trans. José María Sánchez Galera) «When a historian of the talent of Frederick Cooper reflects on contemporary realities, as in this book on Africa, we can find a contribution that goes beyond historiography, and that proposes to the social sciences […]
José Casla —— «A bicycle brings happiness»
José Casla, CEO of Giant Ibérica, the world’s largest bicycle manufacturer, talks with Lucía Casanueva, PROA’s managing partner, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. This video can be reproduced as long as PROA is mentioned as its original […]
¿En qué consiste la pericia caligráfica?
María José Vega Intriago, human resources consultant and judicial expert calligrapher, explains what calligraphic expertise consists of, what uses it has and what the work process is. Additionally, she details the implication of calligraphic expertise facing new trends and the digital transformation.
Communication and Creative Strategy
Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.