Actualidad

Time of doubt, savings and simplification

The knowledge is born of curiosity, curiosity being the daughter of doubt, the awareness that we know nothing (or little) about the world around us or that could surround us. It is for all this that we continue to be amazed and to search around us for these elements.

There are also discoveries that are the fruit of mere chance, but as Virgil said in The Aeneid: «audentes fortuna iuvat» (fortune smiles on the bold).

Great changes and discoveries can occur while we are lying on the couch, as long as we are able to fly curiously in other skies, with our wonderful minds without limits. We can be daring and audacious without leaving the four walls of our home.

The mentally lazy, no matter how much he shakes, will not come across any new ideas or good opportunities. Neither will the mental parasite or the unproductive clever. It does not depend on power, money or position on a supposed social scale: the mental arid ones do not bear fruit, at most they repeat hackneyed ideas, vomit slogans without the slightest hint of criticism or self-criticism.

This lysergic intipit should not presage an ode to the mad chemical travels of Hunter S. Thompson, but something much more daily, earthly, almost bourgeois, I would say.

The long weeks we have spent locked up in our homes, the nights and days equal to each other without solution of continuity, have been a fantastic opportunity to explore us and think, reflect, observe and, therefore, doubt.

Thus, we have realised some aspects that would deserve an amendment to the whole or, at least, a renewed direction.

If we talk about the ecosystem in which we live as citizens, it is good and necessary to share the doubts and conclusions we have reached.

Immersed in the swampy principle of post-COVID-19, still knocked out by the gales of the pandemic, we realise that the rucksack we carry as citizens is too heavy to cross the quicksand that awaits us.

In the face of the onslaught of health emergencies, the welfare state has faltered and continues to tremble, but at least we have understood that a country must ensure certain essential services in an impeccable manner.

Going down a little more to the detail of the subject, we have understood that our taxes, the fruit of our work, must pay for a proper health system, as well as a valid public education offer of good level and, of course, citizen security.

There is no room for selfishness in this regard. We will always be proud to contribute to this.

However, in the opposite sense, superfluous structures and functions that consume resources without playing an essential or at least relevant role for citizens are becoming evident.

A few years ago in Italy, under the government led by Matteo Renzi, the brilliant (and implacable) economist Carlo Cottarelli led the commission for the spending review, a non-partisan group of experts who identified, by government mandate, the pockets of unnecessary public spending.

It was probably the most interesting concrete policy initiative of the last decade.

Just when they were about to take the consequent cutbacks, the Renzi government fell precipitously and all the work done was parked in the attics of some ministry and relegated to one more anecdote.

In the face of the looming economic crisis, the idea of carrying out in Spain, and where necessary, the revision of everything superfluous, unproductive public spending, dysfunctional or directly sterile administrative flourishes, becomes powerful.

There is no tax increase that can stand up to the enormous float of hypertrophic and unweighted public spending.

Reflection should reach the central and regional chambers, so that they begin to doubt the usefulness of verbiage, of legislative incontinence that complicates, rather than simplifies, the lives of citizens both in their private environment and in their business activities. Savings are also possible in the regulatory sense.

Less is going to be more, in many areas, in this new normality that awaits us with open arms.


Marco Bolognini

Lawyer. Founder of Maio Legal and partner responsible for the areas of Corporate/M&A and banking. President of Globalaw Ltd. (2017-2019), president of Globalaw Foundation and chair of Globalaw’s CSR committee. Columnist of the newspaper Expansión. Also writes in his blog Mínima Inmoralia.

This text may be reproduced if PROA Comunicación is mentioned as the original source.

Economic outlook for 2020: improved trade, high liquidity and low risk of recession

In a recent conference organized by the ASEAFI financial advisory board in Madrid, Arcano Partners’ economist, Leopoldo Torralba, explained his vision of the economy for the year 2020. A year that a priori appears better than the previous one, with less geopolitical uncertainties and glimpses of recovery in the European...

Pablo de Villota —— Monster vs. RedBull vs. Coca-Cola

Cómo comer la tostada a un rival a base de ir un paso más allá en los patrocinios. Durante décadas Coca-Cola se consolidó como la gran marca que es entre otras cosas, por su omnipresencia y creatividad en los patrocinios deportivos. Sin embargo, a mediados de la década de los...

Ángel Expósito adelanta en COPE ideas clave del Observatorio PROA Comunicación de Defensa

El periodista Ángel Expósito, al frente del programa informativo La Linterna de la cadena COPE, adelantó en su emisión de anoche, realizada desde Kiev (Ucrania), algunas ideas clave del Observatorio de Defensa PROA Comunicación que tiene lugar este jueves en nuestra sede de Madrid.   Expósito entrevistó a uno de...

—— San Valentín, una oportunidad para las marcas

Cerrado el periodo de rebajas y dejando atrás las Navidades, ha comenzado la cuenta atrás para San Valentín. De nuevo, el 14 de febrero es un día para celebrar el amor que, aunque para algunos tiene un carácter comercial, se ha convertido en una oportunidad clave para las marcas para...

José Antonio Rodríguez Piedrabuena—— Alcohol y cáncer los productos lácteos y la salud

A propósito de los botellones y las no fiestas El consumo moderado de vino no acortó la vida. Por el contrario, los bebedores regulares muy moderados, exhibieron tasas de mortalidad algo más bajas y una mayor expectativa de vida que los abstemios. Esta superioridad no es grande en el bebedor...

Las crisis que vienen

No, no soy agorero. Pero mientras nos azacanamos en planes para relanzar nuestras empresas y recuperar el tiempo perdido, no perdamos de vista que la pandemia no será el punto final de los agobios de los comunicadores. La anticipación nos ayudará a dedicar tiempo a la prevención y, si algo...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.