News

Time of doubt, savings and simplification

The knowledge is born of curiosity, curiosity being the daughter of doubt, the awareness that we know nothing (or little) about the world around us or that could surround us. It is for all this that we continue to be amazed and to search around us for these elements.

There are also discoveries that are the fruit of mere chance, but as Virgil said in The Aeneid: "audentes fortuna iuvat" (fortune smiles on the bold).

Great changes and discoveries can occur while we are lying on the couch, as long as we are able to fly curiously in other skies, with our wonderful minds without limits. We can be daring and audacious without leaving the four walls of our home.

The mentally lazy, no matter how much he shakes, will not come across any new ideas or good opportunities. Neither will the mental parasite or the unproductive clever. It does not depend on power, money or position on a supposed social scale: the mental arid ones do not bear fruit, at most they repeat hackneyed ideas, vomit slogans without the slightest hint of criticism or self-criticism.

This lysergic intipit should not presage an ode to the mad chemical travels of Hunter S. Thompson, but something much more daily, earthly, almost bourgeois, I would say.

The long weeks we have spent locked up in our homes, the nights and days equal to each other without solution of continuity, have been a fantastic opportunity to explore ourselves and think, reflect, observe and, therefore, doubt.

Thus, we have realised some aspects that would deserve an amendment to the whole or, at least, a renewed direction.

If we talk about the ecosystem in which we live as citizens, it is good and necessary to share the doubts and conclusions we have reached.

Immersed in the swampy principle of post-COVID-19, still knocked out by the gales of the pandemic, we realise that the rucksack we carry as citizens is too heavy to cross the quicksand that awaits us.

In the face of the onslaught of health emergencies, the welfare state has faltered and continues to tremble, but at least we have understood that a country must ensure certain essential services in an impeccable manner.

Going down a little more to the detail of the subject, we have understood that our taxes, the fruit of our work, must pay for a proper health system, as well as a valid public education offer of good level and, of course, citizen security.

There is no room for selfishness in this regard. We will always be proud to contribute to this.

However, in the opposite sense, superfluous structures and functions that consume resources without playing an essential or at least relevant role for citizens are becoming evident.

A few years ago in Italy, under the government led by Matteo Renzi, the brilliant (and implacable) economist Carlo Cottarelli led the commission for the spending review, a non-partisan group of experts who identified, by government mandate, the pockets of unnecessary public spending.

It was probably the most interesting concrete policy initiative of the last decade.

Just when they were about to take the consequent cutbacks, the Renzi government fell precipitously and all the work done was parked in the attics of some ministry and relegated to one more anecdote.

In the face of the looming economic crisis, the idea of carrying out in Spain, and where necessary, the revision of everything superfluous, unproductive public spending, dysfunctional or directly sterile administrative flourishes, becomes powerful.

There is no tax increase that can stand up to the enormous float of hypertrophic and unweighted public spending.

Reflection should reach the central and regional chambers, so that they begin to doubt the usefulness of verbiage, of legislative incontinence that complicates, rather than simplifies, the lives of citizens both in their private environment and in their business activities. Savings are also possible in the regulatory sense.

Less is going to be more, in many areas, in this new normality that awaits us with open arms.


Marco Bolognini

Lawyer. Founder of Maio Legal and partner responsible for the areas of Corporate/M&A and banking. President of Globalaw Ltd. (2017-2019), president of Globalaw Foundation and chair of Globalaw's CSR committee. Columnist of the newspaper Expansión. Also writes in his blog Mínima Inmoralia.

This text may be reproduced if PROA Comunicación is mentioned as the original source.

José Antonio Rodríguez Piedrabuena-- Emotional intelligence and emotional intelligence courses

The emotional system is an anticipatory system, genetically programmed for survival, which takes over because it is much faster and more organised; not for nothing did it start hundreds of millions of years ago in brains under a protective structure, the skull. There was an evolutionary priority, a shift from a...

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks to Lucía Casanueva, managing partner of PROA, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. It is worth reproducing...

Brand purpose communication

Communications on brands purpose plays a role more important than ever in a company's reputation. In this matter, Pilar Larrea, former Campofrío's Communications Manager, explains the significance of this issue and what should be the company's purpose. Pilar Larrea's Quotes "Having a purpose is the reason for existence for...

Financial Communication: A Tool for Business Growth

Javier Ferrer, Director of the Financial Communication at the agency PROA Comunicación, explains to whom financial communication is addressed, what does it contribute and what challenges are associated with financial communication. To whom is financial communication addressed? Financial communication is a supporting business tool for companies in the world...

Pilates: Harmony between Mind and Body

Pilates highlights that physical health is an essential requirement for happiness. In its 10th Anniversary Videos, Proa Comunicación analyzes Pilates as a lifestyle that creates harmony between the mind and the body, elaborating as to what extent it can help improve our health and well-being.  

...

Leading without lies - is it possible?

In our times, plastic has invaded everything to such an extent that a few brave people - very long-suffering, it must be said - boast about living without plastic. They appear in television reports, working like fools to avoid using a single piece of plastic packaging throughout the year.

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.