Actualidad

  • Blog
  • 17 de abril de 2019
  • 1 min. de lectura

«Spain Leads in the Management, Measurement and Know-How of Reputation»

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence.

Additionally, he also explains the main conclusions of the Report ‘Approaching the Future: Trends in Reputation and Management of Intangibles 2019‘, prepared by Corporate Excellence – Center for Reputation Leadership together with Canvas Estrategias Sostenibles. It also reflects on how the reputational asset has improved in Spain and how the voice of the CEO should be given more value within an organization.

The fourth edition of this report has had the collaboration of Dircom for the dissemination of field work and the Chair of Metrics and Management of Intangibles for the analysis of results. The report includes the present and future of intangible management, especially the emerging trends in reputation, sustainability, ethics and transparency.

Más allá de la indignación

Alfredo Verdoy. Sacerdote jesuita. Profesor de Historia de la Iglesia en la Facultad de Teología de la Universidad Pontificia de Comillas y Director del Archivo Histórico de la Compañía de Jesús en España. Personas que han sido dadas de alta del Coronavirus nos testimonian que a lo largo de su...

  • Blog
  • 2 min. de lectura

The Manager Looking in the Mirror

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on key issues for managers in the last video of the five made for PROA Communicación. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the Analysis Group in London, the Spanish Society of...

  • Blog
  • 1 min. de lectura

José María Peredo Pombo —— «The geopolitical situation is changing»

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political...

  • Blog
  • 1 min. de lectura

How to Manage a Sponsorship to Enhance Reputation

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. «A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

  • Blog
  • 1 min. de lectura

Technology dominates the intangible market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is discussed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corporate Excellence and attended by...

  • Blog
  • 1 min. de lectura

The Lack of Love and Violence in Teens

Human beings on the way to maturity to go through moments that can accelerate it or strand them in the middle of development. Stages which are especially influential include your stay in the womb, the first two years, and pre-adolescence from 9 years to 12 in which there is an...

  • Blog
  • 3 min. de lectura

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.