Actualidad

Why do we Use Drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on drugs and addictions that distance human beings from their genetic programming in the second video of five made by PROA Communication.

«Our genetic programming look for simple, natural pleasures, nothing to do with what we can find in the aisles of the supermarket, nothing to do with video games, social media, or other aspects that do not represent a reward. The real reward is to be healthy, survive , live together, and be emotionally stable, mentally speaking, «he says.

‘Why do we get high?’ Intends to give us the key points to a modern and updated vision on the origin and causes of why human beings fall into infinite modalities of addictive behaviors and bonds. The work reviews and synthesizes the experience of 20 years of reflections and works on the topic, erasing misunderstandings and superficial visions. The second part is extended to give a vision of professional work with these people. His thoughts and reflections are in agreement with those who have been working on the subject for the past 90 years. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the Group Analysis in London, the Spanish Society of Psychiatry and the Institute of Psychosomatic Studies and Medical Psychotherapy.

—— Entrevista a Enrique Arribas, presidente de la Asociación de Marketing de España

Valvanuz Serna Ruiz, socia directora de PROA, entrevista a Enrique Arribas, presidente de la Asociación de Marketing de España (AMKT) y director de Marketing, Corporativo y Marca del Grupo Santander. Ambos reflexionan sobre los valores intangibles de la empresa –reputación, transparencia, autenticidad, entre otros –, la disciplina del Marketing y...

«Cuanto mayor es la incertidumbre, más hay que comunicar»

Verónica Pascual, CEO de ASTI Mobile Robotics, destaca el importante papel que juega la comunicación en tiempos de crisis como el que vivimos. La consejera delegada de la empresa líder en robótica móvil asegura que «cuanto mayor es la incertidumbre y menos sabemos lo que va a pasar, más hay...

José Antonio Rodríguez Piedrabuena —— Los venideros planes de la salud mental

Aunque pensábamos que éramos dueños de nuestra memoria y de nuestros impulsos, vemos que las bacterias de nuestro intestino modulan de manera considerable cómo funciona nuestro cerebro Los planes de salud mental van dirigidos a los humanos, compuesto indivisible de ambiente, cuerpo, cerebro y los microbios que habitan dentro y...

The parental pin according to Dr. Rodriguez Piedrabuena

«Parenthood is a biological concept,» reflects Dr. Rodríguez Piedrabuena, psychiatric and psychoanalytic specialist, in a new PROA Comunicación video. «The concept has little to do with political theories on childhood,» he states. 

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The financial industry takes on the transformation of the business after COVID-19

In its second analysis of the transformation of the banking business brought about by COVID-19, the Boston Consulting Group (BCG) focuses on the impact on business profitability in a group of banks in the US and Europe, and the client’s vision of the new dynamic of relationship with his entity...

Grupo Nicolás Correa chooses PROA to manage its communication strategy

Grupo Nicolás Correa, a leading Spanish company in milling solutions at a European level and one of the most important worldwide, places its trust in PROA for the development and execution of its corporate communication strategy. A listed company since 1989 and with a presence in more than 20 countries,...

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Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.