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How to manage a digital crisis

Bárbara Yuste, head of digital communication at Proa Comunicación, explains how to manage a digital crisis. Transparency and speed are two essential factors when faced with a crisis scenario in the digital environment, especially at times like the ones we are experiencing these days. Companies and institutions have to be prepared today more than ever to effectively combat any situation that jeopardises their reputation. To this end, it is essential that action protocols are drawn up to prevent hasty decisions from being taken that could further spread the source of the conflict. Speed is vital, but without haste and lack of judgement.

At Proa Comunicación we help organisations to manage all types of crises that may arise in the digital sphere with plans adapted to their needs, but always based on analysis, transparent communication and constant monitoring.

Adigital & BCG Report -- The digital economy already represents 19% of Spain's GDP

The size of the digital economy in Spain approached 19% of GDP in 2019, placing our country above most countries in the world, but far from digital leaders such as the United States or China. This is the main conclusion of the report Digital Economy in Spain, presented on June...

Interview with Pilar Urbano: "El procés is a sleeping volcano that could wake up".

Pilar Urbano (Valencia, 1940) maintains intact her curiosity and stimulus to investigate the great events of the present day, but she takes her time, avoiding the urgency of the instant chronicle. Thus arises El Alzamiento, a documented book that dissects the pro-independence process, going back to its origins, investigating...

Running across Picos de Europa

Oscar Sebrango, Picos Xtreme CEO, explains what the Picos Snow Run is about. It takes place in a unique location in the Picos de Europa. It is the only race of this type in the north of Spain, giving it an exclusive and innovative approach.

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Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview, he pointed out the indispensable role of technology for economic recovery, "although the human factor will be decisive". In this sense, he believes that teleworking is here to stay. In addition, he has...

Interview with Paloma Beamonte, independent advisor and expert in cultural transformation

PROA interviews Paloma Beamonte, independent director at Axialent, on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars for successful cultural transformation processes. Paloma Beamonte is also a member of the Board of...

Coronavirus, a volatibility factor for investment markets

The experts from Trea Asset Management, an independent asset management firm specializing in management mandates for financial institutions, recently explained at a conference in Madrid their vision of the economy and the recommended positioning for investors, focusing especially on Spanish and European equities. Coronavirus: brake on production The first issue...

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How to manage a digital crisis

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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