The insurance sector is probably one of the sectors that makes most effort to communicate its activity, because it affects the whole of society, both companies and individuals. Even so, since its beginnings, it has carried with it prejudices and negative connotations against which the communication departments of the companies struggle on a daily basis. To find out more about this issue, PROA Communication will be held on tuesday, 14 novembera new meeting of 'Current Affairs Dialogues' with Emma Marín SantaolallaDirector of Communications and CSR at Santalucía Insurance. Under the title 'Communication, a tool for enhancing reputation and attracting talent to the insurance sectorThe forum will provide an insight into the role of communication in the sector, its effects on business and talent attraction, the main challenges it is currently facing and the risks faced by companies that do not communicate.
Emma Marín is a corporate communications professional with more than 20 years of experience in institutional and crisis communication. He has participated in different processes of business culture change, collaborating in the definition of the strategy, as well as in their management and in the development of their corporate image. Before joining Santalucía was Director of Communications at Email Mail and Prosegurwhere she had responsibility for the 13 countries in which it was present. In addition, she has been Communications Advisor to the Ministry of Development. She is also certified in three coaching disciplines: executive, systemic and team coaching.
The meeting will begin with an informal lunch and will continue with a Dialogue in which participants will be able to ask questions without a pre-established script. This will be a private meeting, without the presence of the media, and will be governed by the rules of Chatham House.
*Limited places. Please confirm attendance in advance by mail: julia.montoro@proacomunicacion.es