News

Presumption of guilt

In a context in which Spain's reputational and institutional deterioration is entering a worrying phase, we are faced with a media landscape that fosters the «penalty of the Telediario».». For the reader who is unfamiliar with the term, we refer to an episode that usually involves the detention of famous personalities, usually politicians or millionaires, accused of serious corruption offences in operations that usually begin with the arrest of the person concerned and are broadcast live on radio, television and social networks, which have sometimes been summoned to the scene of the crime by the judicial police themselves.

It is the beginning of a ordeal that often lasts for years and often destroys the life of the affected person and their entire family and social environment. Many have ended up acquitted after the corresponding oral trial, or even acquitted by the examining magistrate. We have seen two clear cases of this type in recent days: Jonathan Andic, The police, with half a dozen agents of the Mossos d'Esquadra, walked in handcuffs from the courthouse to the dungeons and vice versa. 

Presence and Cosmetics

When I started coaching 15 years ago in Spain, the problem was that no one knew what coaching was. They not only did not know what it was but the did not know how to pronounce the Anglo-Saxon word with its origin from sports. Now the problem that I have...

José Antonio Rodríguez Piedrabuena-- Alcohol and cancer Dairy products and health

Moderate wine consumption did not shorten life expectancy. On the contrary, very moderate regular drinkers exhibited somewhat lower mortality rates and longer life expectancy than abstainers. This superiority is not great in the drinker ...

-- Activa Global Flexible SICAV entrusts PROA to manage its communication strategy

Activa Global Flexible SICAV, a collective investment institution registered with the Comisión Nacional del Mercado de Valores, has chosen PROA for the provision of specialised financial communication services, with the aim of strengthening its positioning in the Spanish market, in the segment of institutional investors, UHNWI and HNWI.....

Great reception of the first Observatory of the tenth anniversary of Proa Comunicación

The first Observatory of the year of the tenth anniversary of Proa Comunicación with the Secretary General of Vox, Javier Ortega Smith, has received a great reception from the public. Almost a hundred people gathered at the Club Financiero Génova in Madrid to listen to Ortega Smith, who spoke about the...

The Vanity Fair breakfast with Iñaki Gabilondo

Last Wednesday, June 13th, Vanity Fair, advised by Proa Comunicación, celebrated a #VF Breakfast at the Orfila Hotel with Iñaki Gabilondo and the Director of Vanity Fair, Alberto Moreno. The occasion celebrated the presentation of the II INTERNATIONAL VANITY FAIR JOURNALISM AWARD to the prestigious journalist. During breakfast, a tribute...

José Antonio R. Piedrabuena -- Why should we consume olive oil?

The fact that people are buying less is not a question of prices, it is a question of a taste for healthy living. It is related to the fact that half of Spaniards do not exercise, are overweight, get little sleep and consume little fruit and vegetables. These deficiencies can be reduced if we use one of the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.