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  • Blog
  • 7 October 2021
  • 1 min. reading time

-- Interview with Jorge Bustos, El Mundo's Opinion editor

PROA interview with the head of Opinion at The World on the importance of recovering the classics in order to understand the present.

Jorge Bustos (Madrid, 1982) is a crack that opens up between the noise of current political events and the silence demanded by the craft of writing. He defines himself as a kind of Cistercian monk and Wall Street wolf. Bustos cannot conceive of the great achievements of civilisation without reading. Knowledge is a path that perfects us and intellectual brilliance cannot be dissociated from moral integrity.

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Leading without lies - is it possible?

In our times, plastic has invaded everything to such an extent that a few brave people - very long-suffering, it must be said - boast about living without plastic. They appear in television reports, working like fools to avoid using a single piece of plastic packaging throughout the year.

  • Blog
  • 4 min. reading time

VINCI Autoroutes Foundation

Leadership and corporate positioning
MAKING GOLD INVESTMENT A MATTER OF CONFIDENCE...
  • Blog
  • 1 min. reading time

The president of the Global Summit of Women visits PROA ahead of the Dubai summit: "Communication plays a key role".

Irene Natividad is a pioneer in advocating for women's participation in the economic, business and political world. As president of the GlobeWomen Research and Education Institute and of the Global Summit of Women, she visited PROA's offices together with Margarita de Cos, president of the chapter of the GlobeWomen...

  • Blog
  • 6 min. reading time

What do Corporate Banking Customers Want?

What are the current needs of corporate banking customers? To this day, they still demand managers whom they can fully trust, along with products and services for their financing and transactional needs. Now, however, they desire even more. They want the relationship with their bank to be simpler and more...

  • Blog
  • 2 min. reading time

Technology dominates the intangible market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is discussed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corporate Excellence and attended by...

  • Blog
  • 1 min. reading time

What to consider for a media interview --

Appearing in the media continues to be one of the main ways of publicising a company or brand and reaching a wide audience. The ways of appearing in the media are varied, through a press release, an interview, advertising... formats in which the control capacity of the media varies...

  • Blog
  • 2 min. reading time

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