News

-- Gamma Health relies on PROA for the communication of the COVID-19 inactivating mask.

Gamma HealthDiggiaGroup's Spanish company, specialising in the supply of health and safety equipment, has placed its trust in PROA to develop the communication and marketing strategy for its new product, GHKill-VID-WiseProtecthe first reusable mask that inactivates COVID-19.

Gamma Health has secured the exclusive online distribution of this mask in Spain, which has been scientifically endorsed by the Institute of Molecular Medicine (iMM) in Lisbon and recognised by institutions such as the Direction Générale des Entreprises and the Institut Pasteur de Lille.

In the words of David Gómez García, Director of Institutional Relations at Gamma Health: "We are launching a partnership with PROA as our communications agency that we hope will be long-lasting and prosperous for all of us"..

They are currently testing the virus-inactivating solution on more fabrics to produce other protective clothing for the healthcare sector.

Until the end of the month, Gamma Health is offering PROA newsletter readers a 5% discount on all products in its range. web with the code DISCOUNT-PROA.

This text may be reproduced provided that PROA is credited as the original source.

Yago de la Cierva -- "Crises are the moments when true leadership is seen".

The risks that threaten companies are becoming larger and more complex. Companies operate in volatile environments and the geopolitical context does not give the economy any respite, as shown by the conflicts in Ukraine and the Middle East. With the aim of shedding light on the management of these risks, the...

Proa Comunicacion joins the Woman Forward Foundation as a trustee

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundation, has joined as a patron of this institution that seeks to increase the participation of women in the decision-making spheres of the economic sphere, focusing on the relationship that this has with the defence...

Francisco Díaz -- Seven keys to avoid the failure of Artificial Intelligence projects

Digitalisation is one of the priority axes of business strategies both now and in the coming years. This is also the case for the Spanish government, which has set digital skills targets in the 'Agenda España Digital 2025', focusing both on the digital society and on the...

Proa Comunicación organises a new edition of the Madrid VAT Forum

Spanish VAT Services Asesores, the firm headed by Fernando Matesanz, has once again entrusted the organisation of the Madrid VAT Forum 2020 to Proa Comunicación. The event, held in the auditorium of the Madrid Press Association, was attended by around 80 tax lawyers. The Madrid VAT Forum 2020 addressed the...

-- PROA in the Top 50 communication agencies and consultancies in Spain, according to El Publicista ranking

PROA Comunicación, a consultancy firm specialising in building and managing the reputation of companies and their executives, has consolidated its position as one of the best communications and public relations agencies in Spain, forming part of the Top 50 in the specialised media El Publicista. The consultancy managed by Lucía Casanueva and...

Ana Matarranz: "Attracting and retaining talent is a central issue for management committees and boards of directors".

Ana Matarranz, Managing Director of Howden People and Compensa Capital Humano, Howden Iberia's HR technology consultancy, presents El factor edad, a book she co-authored and coordinated with Enrique Arce, Director of Diversity and Work-Life Balance at Compensa Capital Humano. It is a work...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

-- Gamma Health relies on PROA for the communication of the COVID-19 inactivating mask.

Until the end of the month, Gamma Health is offering PROA newsletter readers a 5% discount on all products in its range. web with the code DISCOUNT-PROA.

This text may be reproduced provided that PROA is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.