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How to manage sponsorship to enhance reputation

Pablo De VillotaSports & Entertainment Area Director at PROA Comunicación, explains why it is important to have an sponsorship for improving reputation how a sponsorship action should be developed and what is the role of ambassadors in a sponsorship action. "Sponsorship is a very powerful action if it is well used, because, through traditional advertising, it is very difficult to connect with the public.

Nowadays, there is a huge fragmentation and, through sponsorship, you can make a real emotional connection with the values that the company wants to convey.

José Luis Martínez-Almeida: "The Center-Right Cannot Stay at Home on May 26".

"The centre-right cannot stay at home on May 26," insisted José Luis Martínez-Almeida repeatedly, the Partido Popular's candidate for Mayor of Madrid, during his speech at the Proa Comunicación Observatory with a presentation titled 'Recovering Madrid for Everyone' , held at the Wellington Hotel. Martínez-Almeida put special emphasis on the...

The 10 magic questions in crisis communication

I commented in my previous post that facing a communication crisis is like riding a roller coaster or a runaway tiger: emotions are strong and especially intense. As most crises are unannounced, the initial tendency is to get swept up in the crisis....

Yago de la Cierva: "Crises affect all companies, not just poorly managed ones".

"Crises affect all companies, not just poorly managed ones," warned Yago de la Cierva, professor of Corporate Communications and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva gave a lecture on 'How to ask for forgiveness after...

Marqués del Atrio Group

Graphic design and corporate identity

UPDATING THE CORPORATE IDENTITY OF A WINEMAKING GROUP...

Antonio Belmonte, new CNMV's Dircom

Antonio Belmonte is the new Director of Communications of the 1 hour cash advance Comisión Nacional del Mercado de Valores (CNMV) as prnoticias has learned.with his appointment, the CNMV aims to strengthen its communication policy and ensure the objective of providing the widest possible dissemination of the information of the CNMV.....

Antonio Belmonte, dircom of the CNMV: "If you don't communicate, you don't exist".

The director of communications at the Comisión Nacional del Mercado de Valores (CNMV), Antonio Belmonte, has been the protagonist of the 11th Observatorio Proa de la Comunicación. Belmonte highlighted the change that has taken place at the CNMV since last October, when Elvira Rodríguez was appointed president, and he became the new...

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How to manage sponsorship to enhance reputation

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