How to manage sponsorship to enhance reputation

In previous posts I have presented the context in which a crisis can occur, the reactions it provokes, its multiple typologies, the questions we should ask ourselves before acting, the basic principles that govern them and the basic guidelines to follow. Now comes the...

Ex-director of El Mundo David Jiménez said that "the future of journalism is to be ethical, moral, rigorous and high quality" during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship...

It goes without saying that I understood Benedict XVI's resignation as a symptom of normality and modernity in the Catholic Church. That a man of almost 86 years of age should want to leave his responsibilities, retire from the limelight and end his days away from the worldly noise is not only understandable and...

Javier Ferrer, Director of the Financial Communication Department of the PROA Comunicación agency, explains who it is aimed at, what it contributes and what the challenges of financial communication are. Who is financial communication aimed at? Financial communication is a business support tool for companies...

Just half an hour ago, the Friends of Spain in Germany association was presented at the Fundación Telefónica Space. The driving force behind this initiative is Germán Buceta and I think we are to be congratulated. This is a movement led and promoted by civil society. It seeks to increase the...

Pino Bethencourt, coach and founder of Club Comprometidos, details what leadership training should be like and what the optimal model should be. Many coaching and executive training programmes promise quick and visible results for the individual, their team or their company. But the means used to achieve these results are...