News

How to manage sponsorship to enhance reputation

Pablo De VillotaSports & Entertainment Area Director at PROA Comunicación, explains why it is important to have an sponsorship for improving reputation how a sponsorship action should be developed and what is the role of ambassadors in a sponsorship action. "Sponsorship is a very powerful action if it is well used, because, through traditional advertising, it is very difficult to connect with the public.

Nowadays, there is a huge fragmentation and, through sponsorship, you can make a real emotional connection with the values that the company wants to convey.

Proa Comunicación, in the last issue of Real Deals

Proa Comunicación participates in the April issue of Real Deals magazine, a reference publication of the European venture capital industry. Real Deals publishes the most important private equity news in Europe, together with comprehensive market and company analyzes and comprehensive quality coverage. The Real Deals team also produces some of...

Antonio Belmonte, dircom of the CNMV: "If you don't communicate, you don't exist".

The director of communications at the Comisión Nacional del Mercado de Valores (CNMV), Antonio Belmonte, has been the protagonist of the 11th Observatorio Proa de la Comunicación. Belmonte highlighted the change that has taken place at the CNMV since last October, when Elvira Rodríguez was appointed president, and he became the new...

Proa Comunicación Participates in the Woman Forwards Awards Gala

Lucía Casanueva, founding partner at Proa Comunicación, delivered one of the Woman Forward Awards to Theresa Zabell, who was recognized for "Corporate Governance and Gender Diversity." The event, held this Monday at the Italian Embassy, was organised by the Woman Forward Foundation, an institution that works to help create value...

-- Lucía Casanueva and Valvanuz Serna Ruiz in the guide of Top Women in Communication

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been included in the list drawn up by Top Comunicación of women who are a reference in the profession, from company communication directors to CEOs of communication agencies. Lucía Casanueva is an expert in corporate, financial and corporate communications....

The winners of the "Woman Forward", supported by Proa Comunicación, talk about equality

Last October, the Woman Forward Foundation, directed by Miriam Izquierdo, presented its Woman Forward Awards for "Corporate Governance and Gender Diversity". One of the awards, which recognized the career of the athlete Theresa Zabell, was presented by Lucía Casanueva, managing partner of Proa Comunicación. The event, in which Proa Comunicación...

Proa Comunicación brings its independent and personalised consulting label to Levante

PROA Communication takes another step in the expansion of its services arriving in the Valencian Community with the help of journalist Rocío Hidalgo. The Consultantcy expands its offer of corporate and business communication with its characteristic personal dedication by providing unique and expert partners. From now on, in the Valencian...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

How to manage sponsorship to enhance reputation

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.