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Women’s Cebrero

La vida te da sorpresas. Una gratísima ha sido conocer esta primavera a Nazareth Castellanos. Todos podemos ser escultores de nuestro propio cerebro, si nos lo proponemos. Esta célebre afirmación de Don Santiago Ramón y Cajal, premio Nobel y padre de la neurociencia moderna, no es una mera invitación poética. Es una convicción profunda sobre la capacidad humana de transformación y mejora continua. Nazareth Castellanos la rescata y actualiza con rigor científico en El puente donde habitan las mariposas, un ensayo que merece ser leído con atención en tiempos de dispersión y aceleración.

Castellanos parte de una evidencia consolidada: el cerebro es un órgano plástico. Lo que heredamos genéticamente y lo que el entorno imprime en nosotros: patrones familiares, relaciones, presiones sociales y culturales moldean nuestra arquitectura neuronal desde fuera. Sin embargo, esa plasticidad nos concede una oportunidad extraordinaria: la de reconstruirnos desde dentro mediante la voluntad y la intención sostenida.

Video from Observatorio Proa Comunicación: Public Emergencies

Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of...

Doubles in scorched earth

Situated in a vague (and apparently mobile) middle ground between the parliamentary debate and the party rally, television debates have been increasing in multiples of two: there have been two debates of the number one candidates, two debates of other candidates (in Barcelona, for example, in...

José Antonio R. Piedrabuena -- It's the citizens' fault

The Council of the World Health Organization (WTO) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health care workers and warned that September "generates a growing sense of fear and desolation because of the progressive increase in serious cases that threatens to flood our health centers, emergencies and...

Repitition (I): Side A

Although not unexpectedly, it is most unusual that cautions and objections to the televised debates of candidates for senators and representatives have to be repeated, like the elections themselves, only six months later. Already spring of this year saw four electoral calls (general, European, municipal, autonomic) in April and May...

Find me an enemy and you will win

If there are two extraordinary episodes in the scenario of fake news spread by social media bots run by communications consultancies, it is Cambridge Analytica and Birnbaum & Finkelstein. Almost everything is known about the former. That Facebook "sold" to Cambridge Analytica -for academic purposes-, detailed information on 50 million of its customers.

Disinformation in Spain: a turning point for fostering critical thinking among young people

Spain is lagging behind in the development of media literacy initiatives, while misinformation is taking hold, threatening the ability to foster critical thinking in young people. This is a decisive moment to tackle this problem, as the in-depth analysis in this report shows....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.