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Iñigo Sagardoy -- "We need to listen to the business community".

Iñigo Sagardoy, president of Sagardoy Abogados, has participated in a new PROA video on the management of the coronavirus crisis. Asked about how to generate business confidence in such a complicated context, Sagardoy stressed the need to reach agreements and "cooperate with everyone". He also stressed the importance of listening to businessmen in order to get out of this situation. He also detailed what he meant when he referred to the concept of 'flexicurity' and what lessons he had learned from teleworking.

The economic and social consequences of the pandemic: in the face of a calculable recession (I)

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, presents his vision of the effects of the coronavirus on world economies, in a series of three articles that we summarize below for the Proa Comunicaci...

Digitally Native Brands

In recent years we have seen numerous examples of digitally native vertical brands: digitally native brands which are born, live, and grow on the internet, with a business model of lower risk, greater ease of launching and enhanced with proposals that engage digital consumers. These are brands such as Allbirds...

Iván Martén -- "A just and intelligent transition must be achieved".

Iván Martén, president of Orkestra - Basque Institute of Competitiveness, analyses in a new PROA video the present and future energy situation and the energies that will be strengthened in the coming years. He also describes the role that the green economy and decarbonisation policies will play...

BCG Report -- 37% of non-office employees could leave in the next 6 months

37% of non-office employees could leave their jobs in the next 6 months if organisational leaders do not act quickly to remedy this, according to a recent study by the Boston Consulting Group (BCG). These employees are workers in construction, manufacturing,...

Marketing Outsourcing: A Solution for Businesses

In Spain, SMEs and independent ventures represent virtually the entire business fabric. These so-called "startups" received investments exceeding 1.2 billion last year in 2018 (9 times more than 8 years ago). All of these businesses have plenty in common, but without a doubt, one of the most important concerns is...

-- Interview with Emma Mateos, marketing and communication manager at SO-LA-NA Entertainment

"We are among those who believe that in these times of uncertainty it is more necessary than ever to continue programming with all the security guarantees" What is SO-LA-NA Entertainment? SO-LA-NA ENTERTAINMENT is a show production company. We create and produce shows with the ambition of developing opportunities that transcend in the art...

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