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Iñigo Sagardoy -- "We need to listen to the business community".

Iñigo Sagardoy, president of Sagardoy Abogados, has participated in a new PROA video on the management of the coronavirus crisis. Asked about how to generate business confidence in such a complicated context, Sagardoy stressed the need to reach agreements and "cooperate with everyone". He also stressed the importance of listening to businessmen in order to get out of this situation. He also detailed what he meant when he referred to the concept of 'flexicurity' and what lessons he had learned from teleworking.

The Brain and Neural Networks

Dr. José Antonio Rodríguez Piedrabuena, specialist in psychiatry and psychoanalysis, dissects the brain and neural networks in the third video of five made by PROA Comunicación. Currently there is a crisis of creative solutions, repeated formulas of the last century can be found in the political, educational and cultural fields ....

José Antonio R. Piedrabuena -- The summer diet

A good gazpacho can be made with tomato, melon, watermelon, cucumber, onion, olive oil, garlic and lemon juice. This is a strange way of heading an article, but I don't know what it's like to see people with their water bottles and the...

Ismael Nafría: "Paying for Information is Today an Inevitable Choice for the Survival of the Media".

Ismael Nafría, author of the book "The Reinvention of The New York Times", has been advising media outlets around the world for years. He knows well the journalistic business and understands the challenges that the media faces today in these moments of change and uncertainty. We review with him some...

Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialised in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: "When someone is immersed in a judicial process, they are in a very sensitive moment. His prestige...

Corporate financing in times of crisis

At the time of writing, we are in the midst of the worst moments of the COVID-19 pandemic. The government has just decreed the closure of industrial activity until 9 April and the state of alarm implemented at least until 11 April....

Marcos de Quinto -- "The important thing in communication is to be different".

Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his political career.....

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