The AIG - All Blacks Rugby sponsorship: the X-ray of a success story
It was recently announced that the sponsorship of AIG, a world leader in the insurance world, with the All Blacks, the most famous and emblematic team in the world of Rugby, was not going to be renewed. This news has caused a great impact as it is one of the most recognised sports sponsorships in the world, [...]
AIG chooses Proa Comunicación to develop its communication strategy
AIG has selected Proa Comunicación to develop its communications strategy in Spain. AIG Europe Limited, Sucursal España, is a member company of AIG, one of the world's leading insurance and financial services companies, serving millions of commercial, institutional and individual clients in more than 80 countries and jurisdictions.