Subscriptions, an alternative to the advertising model in digital media?
After the analysis we carried out previously on the different subscription models that are being implemented in the media sector, in this new issue of the Dossier evoca entitled «Subscriptions, the new black” we wanted to delve deeper into the implications they have on companies from an operational, organisational and organisational point of view [...].
Ten keys to understanding the consumption of audiovisual content in Spain
The Communication Markets and Companies Research Group (GIMEC) of the Faculty of Communication of the University of Navarra has presented a study entitled “Identification of the reasons for consumption of fiction and entertainment audiovisual content in the Spanish market”. Its conclusions have been grouped in the following decalogue, ten [...]