Subscriptions: An Alternative to the Advertising Model in Digital Media?
After the analysis we carried out previously on the different subscription models being implemented in the media sector, in this latest dossier by Evoca entitled «Subscriptions, the new black,» we wanted to delve into the implications they have on companies from the operational, organisational and cultural points of view. For this the best methodology to [...]
10 Keys to Understanding Audiovisual Content Consumption in Spain
The Communication Companies and Markets Investigation Group (GIMEC) of the Faculty of Communication at the University of Navarra has presented a study entitled «Identifying the Drivers of Consumption for Audiovisual Content of Fiction and Entertainment in the Spanish Market». Their conclusions have been grouped in the following decalogue, explaining ten keys in understanding audiovisual content [...]