The big keys to understanding how digital communication will evolve in 2020
Now that 2020 has arrived, it is time for predictive and trend analysis for this new year. Communication has been immersed in a process of change for years, first with the arrival of the Internet and the development of what came to be known as Web 2.0 (which was accompanied by the explosion of the Internet), and then with the [...]
Branded content and brand journalism: companies with their own voice in the digital agora
Not so long ago, talk of new forms of disintermediated communication by companies was a fast track to being declared anathema by the guardians of journalistic and communicational essences. How did companies dare to propose the occupation of spaces traditionally reserved for the media? However, the conjunction of various factors, such as the [...]