Keys to understand how digital communication will progress in 2020
Now that 2020 has arrived, it is time for predictive and trend analysis for this new year. Communication has been immersed in a process of change for years, first with the arrival of the Internet and the development of what came to be known as Web 2.0 (which was accompanied by the success of social media and the [...]
Carmen Gómez Menor: "Communication is part of the business and it impregnates everything".
The expert in Communication and Brand Carmen Gómez Menor argued that «communication is part of the business and it permeates everything» during her participation on Wednesday 18 December in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she also warned that «having credibility before the media [...]