The five lighthouses
Organised by the Association of Advertising Agencies, last Thursday I was lucky enough to take part in a seminar in Bilbao with Ferrán Ramón Cortés, author of ‘La isla de los cinco faros’ (The island of the five lighthouses) and expert in communication. Three hours to reflect in a group on communication oriented towards building relationships: how to get people to understand the [...]
Aristotle and communication
To improve communication in our companies, perhaps we should go back to the origins. Recall the elements identified by Aristotle in Ancient Greece: What makes someone a good communicator? Let us remember the basics of any effective communication: ethos, pathos and logos. Ethos is essentially your credibility. The reason why people should believe what you [...]