Recipes for overcoming the pandemic
In this article, Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, offers his views on the four areas of action to be developed in the post-COVID-19 scenario: health, the economy, the welfare state and the European Union. Tamames explains what is necessary [...]
Financial industry embraces business transformation after COVID-19
In its second analysis of the transformation of the banking business brought about by COVID-19, the Boston Consulting Group (BCG) focuses on the impact on business profitability in a group of banks in the US and Europe, and the customer's view of the new relationship dynamics with their bank that will be brought about by COVID-19.
The age of doubt, savings and simplification
Discovery is born of curiosity, curiosity being the daughter of doubt, the awareness that we know nothing (or little) about the world that surrounds us or that could surround us. It is for all these reasons that we continue to be amazed and to search for these elements around us. There are also discoveries that are the fruit of [...]
Coronavirus and safety in the European Union
For some months now, the coronavirus has been a priority because of how it is affecting European Union (EU) countries beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the pandemic outbreak began, we were alerted to the [...]
Paz Martin -- "Whenever there's a crisis, women's rights slow down".
Paz Martín, president of BPW Madrid, analyses in this interview with PROA Comunicación the position of women in the business world. She admits that "the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in 1930 are still very much in force because the changes in the [...]
Innovation is no longer an option
Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 ‘new situation’ points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes of innovation and digital transformation [...]
Spanish consumers will change their consumption habits in the new normality
One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce In this context, the winners will be [...]
Rethinking communication
In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following reflection of the British philosopher John Gray: "one advantage of quarantine is that it can be used to renew ideas. Cleaning up our minds and thinking about how to live [...]
Endothelium, exercise and COVID-19
After being discharged, a person who has had COVID-19 is readmitted a month later for multiple thromboses in the legs and lung. He suffers from a state of dysfunction of the endothelium, the cells that line the arteries. Another person confined by COVID-19 has just had a thrombosis in one eye. [...]
Paz Martín: "Whenever there is a crisis, women's rights slow down".
In this interview with PROA Comunicación, Paz Martín, president of BPW Madrid, analyses the position of women in the business world. She admits that “the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in 1930, are still very much in force due to the [...]
Innovation is no longer an option
Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the mass of workers, the post-COVID-19 ‘new situation’ points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and cross-cutting factor in the processes [...]
Rethinking communication
In these days of obligatory stopover, which provide time to read more calmly and to stop and think, I am left with the following reflection by the British philosopher John Gray: "One advantage of quarantine is that it can be used to renew ideas. Cleansing the mind and thinking about how to live in an altered world is [...]".