Spanish consumers will change their consumption habits in the new normality
One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce In this context, the winners will be [...]
What do customers expect from their brands in the middle of coronavirus?
February 13, 2020 was the 60th day since the first coronavirus death in Spain. I like to consider it the beginning of the crisis, since the arrival of a mortal victim turns any conflict into a crisis. Since then, so much has happened, at an accelerated speed, that it seems like years have passed. The [...]