Millennials and digital communication
The digital paradigm has burst into all sectors in a cross-cutting manner. It is true that, in detail, we could appreciate logical peculiarities in each sector or field of action, but in the end, the conclusion would be that the digital environment has transformed society. A society with different generations, some of which are entirely digital. [...]
Twitter lies down on the sofa
The other day I met an old friend. Luis. He is 42 years old. He lives alone in Madrid. And he is a staunch fan of Alberto Chicote's programme. But, curiously, he doesn't like cooking. What he likes is something else. Luis is part of that group of people who have become hooked on [...]
From manuscript to Twitter: the fantastic story of @Pontifex".
Proa Comunicación has participated in a talk-colloquium with Gustavo Entrala, founder and CEO of the agency 101, an online marketing company. Gustavo was the one who convinced the Holy See to open a Twitter account for the Pope. He also designed the News.va portal, which unifies all information from the Vatican media. The colloquium, [...]